England’s riots: Using screens to fight the national lootery August 10, 2011 by Dave Haynes The riots and looting that have popped up around the UK since the weekend have been fascinating to follow from a safe distance. The acts are maddening, the implications disturbing and the aftermath heartbreaking for merchants and people who’ve seen their communities mindlessly ransacked. It got me thinking about a couple of things as they …
A closer look at iSign-Pinpoint Digital OOH deal August 4, 2011 by Dave Haynes Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by Quebec-based Couche-Tard (known as Mac’s stores in English Canada). A deal to put a network in there was off and on, off and on, for what seems like years – the …
Three in five Americans see Digital OOH ads each month: DPAA-backed research August 2, 2011 by Dave Haynes New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans reported seeing Digital OOH advertising in a previous 30-day period. Of the 60.7% of U.S. adults (approximately 138.5 million people) who reported having seen digital place-based advertising, says a GfK release, 64.1% expressed …
Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast July 13, 2011 by Dave Haynes The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, but the headlines are that ad spend is still growing, TV is still #1 by a mile and online is hot. Depending on how you want to look at things, Digital …
iGotcha tees up golf-focused Digital OOH network July 12, 2011 by Dave Haynes Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out there – the theory being the audience skews high on household incomes and luxury tastes, so what a great way to reach them. Not a lot, if any, have thrived as …
Digital billboard energy costs dropping substantially: report July 12, 2011 by Dave HaynesWe have long heard how the costs of big LED billboards have dropped substantially over the past 10 years, and how that is driving the big uptick and switch by outdoor companies to digital from analog. Now there’s engineering evidence that the biggest operating cost – powering all those LEDs – is also dropping substantially. …
Little Book of DOOH 2 is out July 8, 2011 by Dave HaynesMy friends (and clients) at Al Barq Digital produced a clever little series called the Little Book of DOOH, micro-books that are intended to educate the nascent Middle East and North Africa marketplace on the basics about Digital Out Of Home. The second one just arrived this morning in my mailbox, focused on planning. I …
More details on the IndoorDIRECT-Taco Bell Digital OOH deal July 7, 2011 by Dave HaynesThe IndoorDIRECT announcement last week turned a lot of heads, as is usually the case when a company announces a deal that makes it one of the larger players in an entire sector. The release was a little light in details, so I asked the firm if they could fill in some blanks. VP Marketing …
Pattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system July 7, 2011 by Dave HaynesWhen Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying into a lot more technical insight and capability for Digital OOH than they had up to that point; 2 – They were positioning the company to win the renewal for the …
Albregts leaves Samsung for AmEx gig July 6, 2011 by Dave Haynes I’ve never actually met Doug Albregts, but was impressed with what he had to say a few weeks ago when he was talking about the commercial display panel business and digital signage prospects at the DisplaySearch/InfoComm conference. I figured I’d end up chatting with him at some point, but that’s probably not on (or relevant) …
