DPAA beefs up board with three new members October 3, 2011 by Dave Haynes The Digital Place-based Advertising Association has bulked up its board with more than a bit of a who’s-who of the Digital OOH advertising space. The board now has 10 members with the addition of: Michael Bush, CEO of NTN Buzztime; Garry McGuire, CEO of Reach Media Group; and Dominick Porco, CEO of Adspace Networks, Inc. …
Printing biz changes partners; now dancing with DSF October 2, 2011 by Dave Haynes The Specialty Graphic Imaging Association, aka the printing business, appears to have changed dance partners for its annual trade show coming later this month in New Orleans. The SGIA Expo had, in 2010, a focused industry zone that was pulled together with the Digital Screenmedia Association. This year, there is a zone once again but …
Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH September 30, 2011 by Dave Haynes Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based on “accelerated gains in traditional OOH and the continued roll-out of digital OOH screens and signage.” That’s the word in the new omnibus media and communications industry forecast by Veronis Suhler …
Nielsen confirms the obvious, or is there more to it? September 30, 2011 by Dave Haynes Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing the ad on TV. My initial reaction was, “Well … yeah. Of course.” But I also thought, there had to be some reason Nielsen, working with Google, had looked into this. …
DPAA Media Summit agenda firmed up September 29, 2011 by Dave Haynes The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like the looks of this event because precious little microphone time is allocated to sponsors. That means the risks of some VP Sales or Chief Something Officer going rogue and pitching his …
DPAA reports fast ad revenue growth in sector in first half of 2011 September 28, 2011 by Dave Haynes The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the United States, based on sales figures coming in from members and non-members. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, says a release today, advertising revenue …
ComQi works shopper insight deal with UK’s Path Intelligence September 28, 2011 by Dave Haynes The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers moves around malls and big footprint retailers. Path Intelligence passively tracks and logs how mobile phone users move around an enclosed environment, sort out the patterns on where people go, when …
Brawn’s volunteer work cited by InfoComm September 28, 2011 by Dave Haynes The pro-AV trade association InfoComm International has cited one of the more omnipresent names in this sector – Alan Brawn – for his volunteer efforts. The consultant and educator (he and his son, among many things, do those Digital Signage Experts Group sessions that seem to be part of most sector trade shows) has been …
Coke bottles – Ohmigod! – floating in mid-air!!! September 28, 2011 by Dave Haynes For some reason, I go into some rapid eye-blinking state when I read and re-read the key pitch line for this new company: 9D Media is the world’s first “Glasses-Free” 3D Digital Out of Home Signage Network, purely focused on reaching the Hispanic consumer. There’s a network now that JUST does autostereoscopic 3D? And it only …
DSA and CETW plan pre-show mixer in NYC September 27, 2011 by Dave Haynes CET World is coming on pretty soon in New York, and the Digital Screenmedia Association – which has close ties to the trade show – is planning a mixer on Nov. 8, the night before the show’s doors open. The DSA’s Crown Awards will be announced at the function. The venue is yet to be …
