Gas pump TV news: one network merges, another expands February 14, 2011 by Super UserA couple of pieces of news from the gas pumps of America – at least those that have screens on them. Word came out this morning that Outcast Media and PumpTop TV, which has DOOH networks at gas stations and c-stores, is merging with the Health Club Media Network, which has screens in guess where. The …
Phoenix sports teams see revenues in big DOOH boards February 14, 2011 by Super UserA couple of pro sports teams see big LED boards as the answer to driving revenue and life into the district where theiur venues are located. The Phoenix Suns and Arizona Diamondbacks want to use big ad boards that hint at Times Square to pump more life and money into the city’s downtown sports and …
Kodak offering digital signage deployment services February 14, 2011 by Super UserWhen I saw Kodak’s name listed as an exhibitor at next week’s Digital Signage Expo, I assumed the company was there do a showcase for its new CoolSign-driven digital picture frames. Nope. The company sent around an email blast inviting people to come around and have a chat about its digital signage deployment services. Better …
Has AT&T entered hyper-local Digital OOH business? February 13, 2011 by Super UserThe companies that for decades built their business around selling display ads into “yellow pages” phone directories have always seemed like a pretty good fit for selling hyper-local advertising on Digital Out Of Home networks. They are deeply experienced in selling ad space to businesses that don’t otherwise advertise, and dealing with the baggage that …
PRI filling last seats for DSE Education Forum. Register now. February 11, 2011 by Super UserThe Platt Retail Institute’s End-User Education Forum runs the first day of Digital Signage Expo, ahead of the two trade shows and leading into the big mixer. It runs from noon to 6 p.m. at the Las Vegas Convention Center on Feb. 22, and is free of charge to current or potential end users . …
The Preset Mixer mob – stats breakdown February 10, 2011 by Super UserThe last sponsor registrations are being processed as we speak, and I have been looking at the stats package that EventBrite (great tool) spits out on who all is attending the Preset Group DSE Mixer on the 22nd. It looks like this for the 225 already formally registered (the rest are accounted for … really …
DSA announces new digital signage awards program February 10, 2011 by Super UserThe Digital Screenmedia Association has announced it is launching an industry awards program – with the honors to be handed out at the CET World show this spring in San Francisco. The DSA’s executive director, in a blog post on the DSA site has wisely got out ahead of this and proactively posed and answered …
Stratacache and Microsoft team up on hyper-efficient embedded media player February 9, 2011 by Super UserMicrosoft has pushed out a release that suggests it is getting deeper into the digital signage sector, having worked with Stratacache to develop the software image for a media player aimed squarely at the retail sector. The Stratacache Spectra S-200 Series 2 media player was configured to run on Windows Embedded Standard 2009, and using just …
AdSpace sales growth prompts major expansion February 9, 2011 by Super UserIn what should be a very positive sign of industry health, AdSpace Networks has announced plans to grow its footprint in shopping malls by a third, adding 40 to the existing base of 113. That follows year on year ad sales growth in 2010 of 60% and 80% in Q4 2010. “The addition of 40 …
MediaPost planning 2011 DOOH forum in NYC on April 14 February 8, 2011 by Super UserThe trade publisher MediaPost ran a day-long forum last spring in New York focused on the DOOH sector, and it is now pulling together a 2011 version. The forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program, says MediaPost, will focus on strategies and …
