Forrester Research to talk mobile engagement in DSA webinar next week October 11, 2011 by Dave Haynes The Digital Screenmedia Association is running a webinar next week looking at mobile strategies and opportunities and featuring Julie Ask of Forrester Research. The Oct. 18th timing is slightly curious, and unfortunate, as the Strategy Institute has its conference on in NYC at the same time and others will be on their way to that city …
GoGo getgets lotto machine giant as ad partner October 11, 2011 by Dave Haynes The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and win some business – for the simple reason that lottery points of sale tend to be counted in the 1,000s, not the dozens or 100s. One of the ways in would …
New VW tears things up in digital, static and augmented reality OOH effort October 7, 2011 by Dave Haynes ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that also layers in mobile, augmented reality, online and social media. The campaign involves static and digital boards now running at Toronto’s Dundas Square (that city’s Times Square) promoting the 2012 VW …
Advertising as immersive apps for Digital OOH and retail October 7, 2011 by Dave Haynes Suppose when you wandered into the subway or were hanging out at a transit stop that a nearby poster, humping that day’s hottest new smartphone release, caught your eye. There would be a beauty shot of the phone, and some brief but excited text hammering its biggest selling point. You’d remember that, maybe, and when …
RIP Steve Jobs October 6, 2011 by Dave Haynes In early 1984 I wandered up to, I think, the 7th floor of the old Eaton’s department store building in Winnipeg and found my way into the area where they were, honest, selling computers back then. I was a newspaper reporter in the ’80s, and doing some freelance writing on the side. The computer at …
Milwaukee grocer gets in-store digital right October 5, 2011 by Dave Haynes I have a local grocer I prefer. The prices are a bit higher, but it’s not a madhouse, and I know enough to stay away on Mondays when the 2 ft/hour walker and cane crowd is in for the 65-plus discount. What drives me slightly nuts, though, is walking the aisles and seeing their ghastly …
Newad adds NFC to Out Of Home ad poster network October 5, 2011 by Dave Haynes The Montreal-based out of home and digital out of home company Newad will be one of the first media companies in North America to add Near Field Communication (NFC) technology to its network of ad posters, starting in the new year with NFC chips embedded in some 200 backlit poster boards at Canadian college campuses. The chips …
New content hub launched for Digital Out Of Home business October 4, 2011 by Dave Haynes The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of home media, and not about much or any of the technical stuff that makes it tick. And then get the writing done by people who have things to say, but don’t …
Global ad spend up, but down in N. America, Europe: Nielsen October 3, 2011 by Dave Haynes Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in the big markets of North American and Europe. Nielsen says ad revenue dropped in Q2 in 16 out of 36 global markets – the first big decline since the Q3 2009 …
iGotcha gets big high profile in Montreal Gazette October 3, 2011 by Dave Haynes The Montreal Gazette, that city’s primary English language daily, has a nice, lengthy business profile piece this morning about iGotcha Media, which has been involved in digital signage and Digital OOH for a bunch of years. The piece talks about how the company got past the sudden death of one of its co-founders, Michael Terni. …
