Latest Nielsen Fourth Screen report includes big mall numbers October 21, 2011 by Dave Haynes The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is about audience exposures for OOH networks and is used as one means of comparing audience sizes with TV and other mediums. Nielsen doesn’t seem to release summaries itself, so it seems …
Jobs: Pattison Outdoor looking for digital media leasing rep October 21, 2011 by Dave Haynes Pattison Outdoor Advertising, one of the big OOH companies in Canada, is looking for someone to handle developing business and managing those relationships with commercial property managers across the country, specifically as it relates to putting in digital media in the office tower elevators and concourses. Pattison has VERY quietly developed a network of …
RMG’s Addiction campaign raises marketing game in Digital OOH October 21, 2011 by Dave Haynes Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of the RMG Network’s Addiction campaign reinforced the need to write this up. The Digital OOH/OOH TV/Digital Place-based company has pretty significantly raised the game on marketing this medium with a new …
Cineplex rolls out multi-screen Lobby Show in its cinemas October 21, 2011 by Dave Haynes My friends over at Cineplex Digital Solutions (formerly DDC) have done a lot of great work for clients through the years, so it stands to reason that the solution they put together for the new masters would also be pretty good. They have rolled out what is called a Lobby Show network in the 130 …
Reach and Reach partner for much bigger reach October 21, 2011 by Dave Haynes It’s not entirely clear whether this would make the Confuse-O-Meter purr or burst into flames, but Reach Media Group has done a sales representation deal with Reach Sports Marketing Group, the former selling media inventory on the latter’s digital out of home fitness network. It’s maybe not all that confusing because RMG Networks is the …
Sightings: Kohl’s interactive shopping kiosks at JFK T5 October 20, 2011 by Dave Haynes I was buzzing along to Gate 1 at JFK T5 last night but stopped long long enough to take a snappie of this interesting kiosk/pop-up store thing being doing by US retailer Kohl’s at some airports. The digital kiosks allow shoppers to order Kohl’s products online and have them shipped home with free delivery. The …
3M’s new VAS service helps creators optimize video content October 20, 2011 by Dave Haynes 3M is starting to make some noise again in the digital signage space – the latest being the development and release of technology that can analyze and now video to predict how consumers will look at messaging, and them optimize them. The product is called Visual Attention Service (VAS), and the proposition is that a …
DPAA Media Summit Wraps Up October 20, 2011 by Dave Haynes Between zero free time and an iPad app for WordPress that has its limits, I can’t pass on much about the DPAA media summit in NYC today, other than it was very well run, very well attended and definitely worth the effort to get there. I took lotsa notes and hope to get copies of …
DS Investor Conference In NY Termed A Success October 19, 2011 by Dave Haynes I popped by the Strategy Institute’s Investor Confence on Tuesday afternoon, and almost entirely hung out in the coffee area chatting with people. The impression I was left with was that this one was quite good and worth the time, effort and money. There was a little grumbling about a few of the speakers, and …
