DOOH4Relief Update: Five countries, momentum building March 17, 2011 by Super UserThis should be a busy day as the Japan relief effort by the Digital OOH industry gets increasingly involved in a collective, voluntary effort to drive fundraising for the still unfolding tragedy in that country. We now have several ads up on www.dooh4relief.com and today should see some more added and ready for download. The …
DOOH4Relief.com now live; spread the word and help Japan March 16, 2011 by Super UserThe DOOH4Relief.com website is now live, as is a Twitter account with the same handle. There are three spots available to download and use on DOOH and non-ad based digital signage networks (there’s no reason these ads can’t resonatew with people on corporate or college campuses, for example). To use, just right-click and save the …
Review and next steps: Japan Relief Effort From DOOH Community March 15, 2011 by Super UserWe had a great 2 PM call, with folks from Insteo, rVue, Context Media, TouchTunes, Cineplex, Canadian Health Media Network and Preset jumping on, as well as content consultant Judie Stillman. There may have been more, but conference calls have their challenges. Here’s the deal as it stands: rVue has already produced a nice 30 …
Conf call today at 2 Eastern for Japan relief DOOH spots March 15, 2011 by Super UserDavid Weinfeld has arranged a conference call bridge for today at 2 PM Eastern to coordinate development and distribution of public service ads to aid in raising funds for Japanese victims of last week’s earthquake and the horrific tsunami that followed. The intent of the call is to identify who can do what, and try …
EnQii's Passport enters crowded mobile retail app field March 14, 2011 by Super UserEnQii sent a newsletter/release out late afternoon about its launch of a new mobile phone app called EnGage Passport – a white-labeled application that allows retailers who are using EnQii’s DS platform (or not) to to make targeted savings offers to shoppers when they enter a store. Users download the EnGage Passport app and are …
Digital OOH spots for Japan relief effort touted March 13, 2011 by Super UserDavid Weinfeld posted a Twitter message on Saturday about developing an effort to use the Digital OOH networks out there to drive donations to help the people in Japan. This is a first-world country, but anyone who’s seen the nightmare images that just keep coming from that country will understand the need is still very …
Digital Signage VP Dowell parts ways with LG US March 10, 2011 by Super UserI was going to sit on the news, but it’s now out there that LGE US has parted ways with the guy driving its digital signage efforts – Jeff Dowell. He had been driving the development of a package that distinguished itself in the marketplace from what the other display guys are doing, and I …
Time to cut bait on Toronto DOOH in schools concept March 10, 2011 by Super UserThe reporting on the Toronto Public School Board debate about expanding Onestop Media’s Digital OOH network in local high schools is a little on the confusing side. The project is dead … but not really, it seems. The pitch in its current form was referred, after more than three hours of debate, to a committee …
Onestop's high school dreams crushed March 10, 2011 by Super UserThe Toronto District School Board voted against Digital OOH network operator Onestop Media’s pitch to put a digital screen network into high schools across the city. Local TV news CITY TV is reporting, from the board meeting tonight … After a lengthy debate, the Toronto District School Board has voted against expanding a pilot project …
A call for lanyards and badge-holders March 9, 2011 by Super UserBased on a lot of feedback from the big Preset Group Mixer in Lost Wages a coupla weeks ago, the Toronto mixer last night featured the amazing new innovation of name tags – with names scrawled with a Sharpie on the $5 “Hello, My Name is …” stick-on your chest things I got at Zeller’s …
