Report: McDonald’s green-lights 800-site Digital OOH test October 18, 2011 by Dave Haynes There is a running joke in this sector about the number of software, hardware and ad network companies that have the golden arches of McDonald’s on the Client page of their presentations. EVERYONE somehow or other manages to turn a little local deal with a franchise-holder into McDonald’s being among the clients. But there now …
French firm VITEC acquires OOH Video October 17, 2011 by Dave Haynes The French firm VITEC has acquired the digital signage side of the one of the early players in the digital signage space. VITEC Multimedia has purchased the “business Activities” of Vancouver-based OOH Video. “With this purchase, says the release, VITEC now adds industry-leading multi-channel digital video playback and Digital Signage products to its already enriched …
New NY UNIQLO flagship store opens with 400-plus NEC screens October 17, 2011 by Dave Haynes The only UNIQLO store I’ve been in is the one down in SOHO in New York, and when I wandered around it last year with Denys Lavigne from Arsenal Media I was impressed (as was Denys) by the minimalist design approach. I don’t remember there being much in the way of digital in the store, …
A wind turbine that would double as a digital billboard October 15, 2011 by Dave Haynes Spotted on EarthTechling via TechCrunch: The guys behind the Segway, but more to the point a pile of life-improving medical devices, have applied for a patent for a wind turbine that would double as a sort of digital billboard. Reports Earth Techling: Although the patent application (by DEKA Research) talks some about the power-producing possibilities of …
Kinda cool, sorta pointless retail interactive October 14, 2011 by Dave Haynes I am not in the camp that believes in doing stuff just because it’s sorta kinda cool. I think they should actually make something better – even if it is just an overall experience. That’s why I can’t muster a lot of enthusiasm for an interactive merchandising thing (as spotted in Engadget, and where this …
DigitalOOH: Dynamic media is the future, says Coke’s marketing head October 14, 2011 by Dave Haynes I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications for a little company called Coca-Cola. Wendy Clark went through a bunch of things during her chat with the people attending a NYC ad conference, but she spent a bit of …
Free grocery data in aisle two October 13, 2011 by Dave Haynes If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has developed and made available what it describes as the “First Robust Open Source API For The Grocery Industry.” When we built AisleFinder we realized a couple of things: 1. Supermarket and …
rAVe: Multitouch debuts 55-inch multi-user touch display October 13, 2011 by rave The Finnish firm MultiTouch has announced the introduction of what it is calling the world’s largest integrated multi-user LCD multitouch display, the MultiTaction Cell 55. The product, a 55-inch display, is the first to emerge from the company’s new software and hardware platform for large-scale multitouch LCD displays, MultiTaction. It can track unlimited touch points, including hands, …
Subaru Canada turns on national digital signage network in dealerships October 13, 2011 by Dave Haynes I just leased a Subaru Forester (quite a revelation – a crossover vehicle with no blind spots!) and I did notice, off at the service counter, a digital signage network of some kind running content. It looked reasonably good (though cinema format video in 16:9 screens). But the process of leasing the vehicle and driving …
Luxury retailer Fresh builds big digital into flagship store’s design October 13, 2011 by Dave Haynes A couple of years ago I was dealing with a cosmetics retailer that wanted to do a big display wall in the store, but didn’t want to use display panels because of the seams. Well, I said, you could do projection but that’s not going to work well from the front, but it would be …
