MediaPost's DOOH Forum in April taking shape March 9, 2011 by Super UserMediaPost held what looked to be a very successful Digital OOH Forum last year in NYC, and this year’s version on April 14th appears to be coming together. Agenda highlights include: Opening Keynote Presentation – Target’s Video Game Reinvention Kiosks With Chris Borek, Senior Manager, Interactive Multi-Channel Experience, Target, and Trevor Kaufman, CEO, Possible Worldwide Me – …
Onestop's high school DOOH proposal in front of school board tonight March 9, 2011 by Super UserOnestop Media Group’s pitch to the Toronto District School Board to expand the screen project it has tested in city high schools is up for discussion tonight, and as one might predict, local media have had no problem finding people to scream in horror about the threat to the impressionable minds of youngsters. Reports the right-leaning …
Mixer Report: A great evening, with 70-plus March 9, 2011 by Super UserReviving the Toronto mixer series proved to be a great idea, and thanks to the people who nagged me about getting it together. We didn’t do a formal head-count, but I think it is entirely safe to say somewhere around 70 or more people showed up last night. Best Buy For Business did a terrific …
Reminder: Toronto Digital Signage/DOOH Mixer Tonight March 8, 2011 by Super UserIt had been way too long between mixers, but schedules and workload kept getting in the way of getting things organized. The demand is certainly still there, though, and we are now expecting at least 50 people to the industry networking mixer tonight in downtown Toronto. I know that because I did an EventBrite thing …
DSE 2011 attendance jumped by 6% March 8, 2011 by Super UserDigital Signage Expo has released its 2011 attendance numbers, with 3,614 people showing up for the event two weeks ago. That’s up six percent from 2010, and in line with other numbers released earlier that showed exhibitor numbers and overall floor footprint were also up. Well done, ExpoNation! I know Customer Engagement Technology World in …
DSA lines up leasing arm for members March 4, 2011 by Super UserThe Digital Screenmedia Association (DSA) has set up what it calls a “financing affiliation” with a Pittsburgh-based firm that will provide custom-financing programs for DSA member organizations. “With our focus, experience and intimate knowledge of the digital signage and kiosk industry, PNC Equipment Finance is well positioned to help DSA members achieve their business objectives …
"Ads per broadcasting hour" as a Digital OOH measure? March 4, 2011 by Super UserVisionChina Media is one of China’s largest Digital OOH players, with an ad network that covers 23 cities and includes 137,395 digital displays on buses, subway trains and platforms, as well as on other platforms. The company has reported its 2010 financials, which reflect what looks like a pretty ugly turn down in fortunes (more on …
Screenfeed continues to change up automated content for digital signage March 4, 2011 by Super UserJeremy Gavin of Screenfeed tweeted last night about a new weather feed his company does that dumps the well-worn approach of animated weather icons in favor of big visuals that instantly tell a story. Instead of little animated rain drops that turn to ice pellets, the Screenfeed image for freezing rain is a big, full-screen …
Wireless Ronin sales see big jump, but still far from profitable March 3, 2011 by Super UserWireless Ronin’s new execs had a mountain to climb when they took over at the publicly-listed DS software company in 2009, and to their credit, they seem to slowly be clawing their way up. But they better hurry up. The Minneapolis company has announced its financial results for Q4 2010, as well as for 2010 as …
ScreenReach at Demo 2011, announces 800 screen interactive deal with RMG March 2, 2011 by Super UserIn the lead-up to DSE and our frantic planing for the Preset Group DSE Mixer we chatted with Paul Rawlings of ScreenReach Interactive, a UK company that does really interesting integration between mobile devices and screens, be they place-based or even in homes. Rawlings, a great young guy, was very happy to throw some resource …
