QR codes that spit back personalized responses October 27, 2011 by Dave Haynes The retail tech site Storefront Backtalk has a piece up about what’s promoted as a new generation of QR code scanning technology that goes beyond supplying generic information to something tailored to the person doing the scanning. Scanbuy says its technology can display different information on smartphones —and initiate different actions—based on things like the …
More consolidation: YCD buys C-nario October 27, 2011 by Dave Haynes YCD Multimedia has announced the acquisition of C-nario, a pair of digital signage software companies with Israeli roots who you kinda thought might get hitched at some point. “This step opens new horizons and creates tremendous opportunities for the consolidated company,” said Noam Levavi, CEO of YCD. “By combining YCD’s offering and expertise together with …
Flanigan saddles up as content shop’s new VP Strategy October 26, 2011 by Dave Haynes Very nice to read that Saddle Ranch Digital has hired on Paul Flanigan as its VP of Content Strategy. Most people who sorta know Paul probably thought he was at Rise Vision, but that gig didn’t last as long as probably Paul or Rise Vision chair Byron Darlison envisioned. The Rise gig had biz dev …
DSA names finalists for its “Crown” content awards October 26, 2011 by Dave Haynes The Digital Screenmedia Association has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital signage content. The work cited involves: TD Canada Trust, done by St. Joseph Content Harrah’s Cherokee Hotel Lobby Video Wall, by Alpha Video Creative PNC Auto Loan Spot and PNC Street Marketing Content, by John Ryan Smashburger …
Big agency CEO sees huge role for Digital OOH in media mix October 26, 2011 by Dave Haynes The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris also sees all kinds of challenges. I recorded his presentation last week at the DPAA summit and transcribed it. I was hoping my new speech to text software would do that, …
Sun Life turns on experiential media wall featuring Cirque du Soleil October 24, 2011 by Dave Haynes The financial services company Sun Life has installed an immersive media wall in the lobby of the Kodak Theatre in Los Angeles, to raise profile and brand awareness, and its sponsorship of the Cirque du Soleil’s running engagement there. The focal point of the wall is scenes from IRIS, the famed circus troupe’s new production …
If you have 6,000 stores, then actually, No, you don’t need to … October 24, 2011 by Dave Haynes The Digital Signage Expo folks have circulated an email blast that says registration is now open for the annual trade show and networking-fest in Lost Wages. The show is March 6-9 in 2012, a week later than what’s been typical the last few years. The email has the curious header from Bob Stowe of Wendy’s, …
When you think content creation, you think guys who sell power bars, right? October 24, 2011 by Dave Haynes When you think of content creation for digital signage, the logical resource for getting that stuff done is a huge global distributor of display panels, mounts, power bars and countless other bits of AV and IT gear. Right? OK, maybe not. But that’s what Ingram Micro is now offering up – content creation services as …
Danaher at DPAA Summit: The medium needs to be defined October 21, 2011 by Dave Haynes In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved a lot of time invested in meeting with agencies and brands to listen to their perceptions of the emerging medium. It grew really evident, she says, that the medium needed to …
One billion-plus ad exposures a month in Digital OOH? October 21, 2011 by Dave Haynes The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The numbers are the sum of average minute exposures for an advertiser schedule of a typical ad rotation. The report reflects a mash-up of traffic (Scarborough) and transaction data with demographic and qualitative …
