Research suggests new nutritional information on menu boards has nominal impact March 22, 2011 by Super UserUS government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus and menu boards, was expected to be a catalyst for growth in the digital menu board sector. The theory was that this information changes as offers change, and digital was a …
Canadian LED board network revived by OOH firm March 22, 2011 by Super UserThe Outdoor Broadcast Network (aka OBN) went down last summer, a victim of a depressed advertising market and a looming need to refresh a lot of expensive LED board technology. “After eight years of running a successful digital out of home business,” said the release, “OBN has made the decision to exit the business of …
Video: 3D projection mapping on Sydney Opera House March 22, 2011 by Super UserHere’s video of the YouTube Symphony Orchestra finale from Sunday night at the Sydney Opera House. As it is described: The art of real-time visual technology meets modernist architecture as audio-reactive graphic projections and live digital painting simultaneously canvas the interior and exterior of the iconic building with parallel projection shows. Done by Obscura Digital.
Newad confirms Scala as software driving expanded resto-bar screen network March 22, 2011 by Super UserI think Philippe Marchessault, the EVP of Ops at Montreal-based Newad, must have spent something like three years looking over his options for software and hardware vendors for its screen network in Canadian bars and restaurants. I know because we chatted several times and I pointed him in a few directions. After all that due diligence, he …
enVu upping its immersive footprint through large mall operator March 22, 2011 by Super UserStracacache-bankrolled enVu has done a deal to roll out its immersive ad platform to shopping malls owned and operated by CBL & Associates Properties, Inc. Given that the release says the system is already operating in 29 malls, with another 12 to come, the deal did not just happen last week. EnVu’s enSpire does interactive …
Canadian OOH giant Pattison acquires Onestop Media March 22, 2011 by Super UserIf you have been around this space for a while you have probably reached the conclusion, like me, that the exit strategy for a lot of the little guys was to get picked up by a bigger guy. That has just happened with Toronto’s Onestop Media Group, which has been acquired by Vancouver-based Pattison Outdoor …
DOOH4Relief Update: New US and French-Canada ads March 21, 2011 by Super UserWe continue to see some great industry support for the Japan relief effort. Groupe Viva, a Montreal DigitalOOH network operator and digital signage services fiorm, has produced a very nice 30-second spot for the Francophone market in Canada. This follows on an email blast sent around by the Canadian Out of home Digital Association (aka …
Follow the money dep't: Outdoor up 9% in US in 2010 March 21, 2011 by Super User Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the same. The research shows outdoor grew 9.6% year on year from 2009 to 2010, the third biggest category groth. It does not break down in OOH vs Digital OOH. Poached from …
Very cool: 3D Projection-Mapping Blasted From Half-mile Out To Sydney Opera House Sails March 18, 2011 by Super UserThis looks pretty spankin’ amazing on a bunch of levels. A week-long music festival in Sydney, Australia will culminate with a performance at the city’s iconic concert hall by the YouTube Symphony Orchestra – some 100 classical musicians from around the globe who auditioned online to be part of this event. The big concert on …
DOOH4Relief banner ads available for download March 17, 2011 by Super UserWant to help the DigitalOOH community effort for Japan? We have creative people producing spots (we could use UK and Euro, as well as other parts of globe) and the back-end is being handled nicely by Insteo. But you can pitch in simply by spreading the word. Tell your network operator clients and partners about …
