Watch This Ticker-Filled Screen For Three Minutes And Then Spontaneously Combust November 27, 2013 by Super User Capital Networks is a loyal supporter of this blog, and my first digital signage vendor waaay back in 1999 when I got into this space and was using cable TV head-end servers and software to get content in screens in elevators. I’m not sure I’d been back in the company’s offices in a decade, but …
McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study November 26, 2013 by Super User ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still too-rare glimpse at how digital signage projects can have a direct impact on the bottom line. Mickey D’s in the UK is using digital screens driven by ComQi software to drive …
Digital Dividers Get Brand Messages On Grocery Conveyors November 26, 2013 by Super User We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their groceries, but few have stuck because of issues with cost, reliability or purpose. Like screens on shopping carts that would have to ensure endless, untold abuse. Here’s yet another angle at …
If The Battle’s About Optics, The DSA Just Shot A Foot Off November 25, 2013 by Super User The bills have to get covered and paid. Got it. But I am really not sure an organization that exists for the betterment and advancement of an industry should be carpet-bombing its email list with a pitch that’s all about ad revenue. Particularly an organization that already has a pretty substantial perception challenge. The Digital Screenmedia …
Flixio’s Festive Food Fight November 21, 2013 by Super User Portland-based digital signage creative shop Flixio (they do other stuff, too) has sent out a very nicely done reverse food fight thing showing, I assume, staff having and flinging their Thanksgiving feast. Enjoy.
Projects: Barney’s New York Projection Mapping In Holiday Windows November 21, 2013 by Super User Christie has lit up a series of holiday display windows at the Barneys New York flagship store in Manhattan, using some very slick, small-scale projection mapping pieces. Called A New York Holiday, the window displays were turned on yesterday. Says the news release: A New York Holiday will premiere November 20th, benefiting the Shawn Carter …
AdAge: Digital OOH’s Success Path Riddled With Roadblocks November 21, 2013 by Super User Advertising Age doesn’t exactly cover the hell out of the digital out of home sector (six mentions in 2013), but the trade publication did have a deep look at it today – and unfortunately came up with a lot of issues – describing the sector’s hopes of tapping digital dollars through agency trading desks as …
Election Over, Digital Signage Won, Nothing Else Was Second November 21, 2013 by Super User There are numerous things that make me crazy about this space, but two of the biggest are people STILL using the circa 1996 Content Is King thing like it was new and profound, and people STILL trying to force new names on an industry that totally settled on one years ago. So when I see …
Projects: eBay Brings E-Tailing Into Bricks ‘n Mortar Mall November 20, 2013 by Super User eBay has been dabbling with shoppable, touchscreen-based windows for a while now, and have now started a fairly serious field experiment and demo in the swish 180-store Westfield San Francisco Centre mall. The online auctioneer and Westfield’s own digital lab group have taken three vacant storefronts in the mall and used a combination of big …
If Google Opened Stores In Malls, What Would They Look Like … November 20, 2013 by Super User Google has opened a set of pop-up stores – some that more like event marketing/specialty leasing set-ups in courtyards – for the U.S. holiday season. The Winter Wonderlabs are in six US cities, including a big one in NYC’s Bryant Park, right by the skating rink there. The centerpiece is a snow globe thing that …
