The Preset Mixer Mix January 24, 2014 by Super User Here’s a different look at the mix of mixer attendees for the Preset Group event at DSE in a couple of weeks. First, when registering I asked what people do and they selected from a drop-down … Second, I did a sort of titles … this graphic represents about half the total but shows the …
RMG Networks Says Reality Is They’re Not Going Virtual January 23, 2014 by Super User So I’m sitting at the bait shop counter going through Twitter this afternoon, and up pops a Tweet that says “RMG Networks to Launch ‘RMG 3D-VR” at ISE 2014.” The linked story goes on to somewhat breathlessly say RMG will be showing a new solution with a “headset containing a screen, optics and sensors which allow …
Eternal Name Game: Dynamic Digital Signage, Screenmedia Still Flat-lined January 22, 2014 by Super User A couple of months ago I went off on some of the people in this space who insist on creating a new name for something that, good or bad, is just flat baked in. I went back and had a look to see what’s changed since then. Nothing. What’s kinda interesting is that the hotbed …
Want DSE Booth Traffic? Earn It January 22, 2014 by Super User In three weeks today the big scissors come out and sponsors will cut the giant ribbon to open the 2014 Digital Signage Expo trade show floor, and I’ll walk into the Sands Expo and snoop around trying to figure out what’s truly new, interesting and unique. If you are a vendor, you will have a …
LogMeIn Will LogYouOut If You’re Hooked On Free January 21, 2014 by Super User If you are digital signage network operator that uses the free version of the remote access software LogMeIn to get at your PCs in the field, you should know the Boston company just announced that free version is going away. From the company website: As you might have seen, today we began notifying users that …
Preset Mixer 2014: A Look At The Numbers January 21, 2014 by Super User I just sent off the annual Preset Group Mixer Name Badge spreadsheet to the event planner and, from there, the printers. The attendee list is global, but as always tilted in a massive way to North America (as I am sure DSE is, in general terms). Here’s the attendee breakdown. The numbers are off because …
GSTV CEO On Outcast-Gilbarco Deal: Different DNA Will Be Challenge January 21, 2014 by Super User The recent news that a fuel dispenser firm (Gilbarco) had acquired a media firm (Outcast) that puts ad screens on top or in the pumps was pretty interesting. In its immediate wake, the CEO of Outcast’s prime competitor offered to pass along his point of view. I was way out of town, so I asked …
Sneak Peek: World’s Biggest Indoor LED Ad Board January 21, 2014 by Super User It looks like the world’s largest indoor LED ad media board is about ready to permanently switch on and start making money for JC Decaux and the operators of central London’s Waterloo rail station. Called Waterloo Motion, the board is 40 metres long by 3 metres high, or for the metric-challenged, roughly 130 ft by …
Zeroing In On Our Disrupted Future January 21, 2014 by Super User I’m on the phone later this week to walk through the topics and orchestration of a seminar planned for Day 1 at Digital Signage Expo – a good one for people who want to know what’s coming and what it means. Session S13, from 4 to 5 on the 12th, is bluntly called: DIGITAL SIGNAGE …
How To Amplify Consumer Engagement By Combining Social & Digital OOH January 20, 2014 by Paul Vincent GUEST POST Although the rationale for leveraging social media in a cross channel strategy is obvious to some, it remains less obvious to many in the Out Of Home industry. So it’s worthwhile both explaining that rationale, and then demonstrating its measurable impact. The “old way” of advertising was one way, akin to monologue, where …
