Preset Mixer Sponsor Profiles: Digital Signage Expo February 3, 2014 by Super User The Digital Signage Expo trade show has itself been a sponsor of the annual Preset Mixer, which is really cool. When Chris Gibbs, the guy who runs DSE, approached me about sponsorship he said the mixer was now firmly part of the DSE experience, and the show wanted to support it. That backing started in …
Mixer Host Profile: The Preset Group February 3, 2014 by Super User The annual Preset Group Mixer at DSE actually pre-dates the host company, as the first mixer was a loosely organized gathering in 2009 among the flaming fire pools, brass rails and red velvet of the Peppermill Lounge in Las Vegas. I did that one under the auspices of Digital Out-of-home Professionals and Executives Society, otherwise …
Digital Out Of Home Is All About Location, Location, Location February 2, 2014 by Ryan Gushue Guest Post: Jeremy Ozen, Vistar Media Whether you’re house-hunting or just watching people do that on HGTV, you’ve doubtlessly heard the magic triplicate phrase: Location. Location. Location. But “location” is no longer just the provenance of the real estate industry. Location, increasingly, is the domain of the marketer. For those of us who have embraced …
This Is The End … For Intel AIM February 1, 2014 by Super User Intel sent out a “Product Change Notification” Friday letting customers and the larger ecosystem know that no more development is being done on its face pattern detection system know as the AIM Suite, the product originally known as Cognovision. Intel Retail Solutions Division (RSD) remains committed to enabling Retailers, Brands and Digital Agencies improve business …
Adcentricity In Bankruptcy Protection Process; Creditors Owed $3.8M January 31, 2014 by Super User Adcentricity, the Canadian media company started to roll up and sell the aggregated media inventory of scores of small to large digital out of home media networks, has officially entered the bankruptcy protection process. The collective companies that fall under the Adcentricity umbrella owe $3,828,909.35 to creditors, according to papers filed in Ontario courts through …
Mixer Sponsor Profile: NEC Display January 30, 2014 by Super User NEC Display is a returning sponsor of the annual Preset Group Mixer at DSE, and also one of the bigger exhibitors and supporters of trade show week and sector, as a whole. I asked NEC’s VP Marketing Ashley Flaska to give me a rundown on what’s up this year, and what trade show-goers should look …
Canada’s Tim Hortons To Have 3rd Party Ads January 29, 2014 by Super User Tim Hortons has officially confirmed it is rolling out a new digital network in some 2,200 of the iconic Canadian coffee/bake shop’s locations. The announcement today comes on the heels of a soft announcement covered here earlier in the month, and the only real new news is that Tim’s TV will have third-party advertising, as …
Mixer Sponsor Profile: Chief January 27, 2014 by Super User Chief is a returning sponsor the annual Preset Group Mixer, and will be bringing a pile of people to the event ahead of DSE 2014. Here’s a quick Q&A with Laurie Englert, VP Marketing for the Twin Cities-area company. Q: What’s new for this year? Englert: This year will be a big one for Installers! …
Mixer Sponsor Profile: Freshwater Digital Media Partners January 25, 2014 by Super User The Preset Group Mixer at DSE has grown into a pretty ambitious undertaking, that takes a lot of time and money to pull together. It doesn’t happen without sponsors and one of the ways we try to say thanks and recognize the help is through sponsor profiles on this blog. First up is a new …
What Are You Doing About Moore’s Law? January 25, 2014 by SteveSchildwachter I’ve been going over my end-of-year financials, and looking back over the three years since I bought my company, Unified Brand. Running the numbers made me realize that none of the four main things I buy and then re-sell all the time in digital signage – media players, software, licenses and content – have gone …
