Toronto Ad Club’s Big OOH Showdown Set For Thursday October 6, 2014 by Super User If you are in, or getting into, the Digital OOH advertising business, and are around Toronto, you’ll want to be at the Advertising Club of Toronto’s 3rd Annual Out-of-Home Showdown. The annual competition, this Thursday, celebrates of out-of-home campaigns executed in Canada over the past year. This year’s event has a Mad Men, which may …
White Paper: Think Iceberg When Planning A Digital Signage Project October 3, 2014 by Super User Atlanta-based solutions provider Convergent Media Systems has put out a white paper that uses the metaphor of an iceberg to drive home the point that the biggest considerations around a successful digital signage network are not the ones end-users tend to see when they start looking around for ideas and options. “Being in the industry as long …
If Your Job’s About Effective Digital Signage, You Want To Be At Xlab October 2, 2014 by Super User With DSrupted, a speaking thing earlier this week and a quick 1-day run through G2E out of the way, I’m now looking forward to my next conference -SEGD’s Xlab 2014 in New York on Nov. 6th. It will be a kooky few days because there’s also the DPAA’s annual event, CEW (formerly CETW and before …
Global Gaming Expo Impressions From A Digital Signage Perspective October 1, 2014 by Super User I went to the Global Gaming Expo in Las Vegas Tuesday – the first time I’d been at an event geared to the industry that almost entirely drives the economy in that city. It is not, by any measure, a digital signage show, though it is full of screens running content. But that great majority …
Checking Out Global Gaming Expo September 30, 2014 by Super User The lack of posts owes to my being in Las Vegas (I think this is visit #24) for a few reasons. 1. Did a speaking thing at a conference Monday. 2. Walked through the Hard Rock Cafe on the strip to double-check things ahead of booking the 3rd floor for what will be the 6th …
Projects: Interactive Ad Pods In Bangalore September 26, 2014 by Super User I have my doubts about Digital OOH executions that require gesture interaction, or what I fondly call Stupid People Tricks. There’s a dynamic at play that limits how many people want to try something that might embarrass them. There’s also the simple question of whether gesture is there for the sake of novelty versus it …
New Scholarship Fund For Young Women Honors DSE/DSF’s Wolff September 23, 2014 by Super User Anyone vaguely on the media side of this business – whether writing or looking for coverage – knows Geri Wolff, who runs communications both for Digital Signage Expo and the Digital Signage Federation. Terrific woman, and always ready with a big hug when I stick my head in the press room each year at DSE. …
DSrupted Speaker Ratings September 22, 2014 by Super User One of the tools used last week at DSrupted was a real-time speaker rating web app called Pheedloop, which is the product of a local Toronto start-up. They approached me with a template that was ready to go, and for all of $50, I gave it a crack. It was cool, and beat the crap …
Losar Takes Over From YCD Co-Founder Levavi September 22, 2014 by Super User YCD Multimedia got a new CEO as of last week, with U.S. President Sam Losar taking over the top job from company co-founder Noam Levavi, who remains on the board. Levavi co-founded the company in 1999 in Israel and led it for well over a decade. “I’m proud to have collaborated with an amazing team …
Fall Is Learning Time In Digital Signage September 18, 2014 by Super User Selfishly, I’ve held off making much noise about other conferences and summits going on in the digital signage sector this fall, as I wanted people placing their learning bet on DSrupted. With that over, let’s look at the many events going on in the next few weeks: Next week, it’s the Digital Screenmedia Association’s symposium, called …
