How To Draw The Wrong Kind Of Attention On A High Street October 25, 2014 by Super User A London real estate agency found out the hard way why running plain old TV in a high street window is a bad idea, after a prankster used a universal remote to change the station from 24-hours news to porn. The Notting Hill office of Faron Sutaria, reports the Daily Mail, had its sidewalk-facing TV …
Christie, Arsenal Start Push For Experiential-Driven Movieplexes October 24, 2014 by Super User There’s an interesting piece today on Film Journal International about the how Christie Digital is positioning and using Arsenal Media, the Montreal creative shop it acquired in June, to reshape the cinema experience outside the actual theatres. The combined companies are going to a very familiar customer base with a proposition that the outside …
Digital Signage: Passive Persistent Presence October 20, 2014 by Todd Lewis Guest Post: Mike Strand, StrandVision Lots of us get wrapped up in digital signage technology, and forget that the most important differentiator of digital signs is that they are passive in their communication, persistent with various messages driving home the same point and physically present. Think about it. Almost every advertising medium requires a conscious …
Projects: 4K Digital Posters On Toronto Streets October 20, 2014 by Super User Astral Out-of-Home, which is owned by Canadian communications giant Bell Media, is putting 40 new digital transit shelters on downtown Toronto streets this fall – all equipped with 84-inch LCD screens capable of 4K HD. The shelters and enclosures were designed by Kramer Design Associates, and will be installed in strategic locations throughout downtown Toronto. …
Projects: Live Data To Posters Pushes Home Energy Mobile Controls October 16, 2014 by Super User I like this – the UK startup Liveposter worked with Posterscope and an agency, CHI&Partners, to promote the Hive Active Heating service of British Gas on digital screens around London. The thrust of the campaign is to let consumers know that if they were using the mobile service, they could be firing up the furnace …
Spotomate Lets End-Users, Vendors Build Agency-Quality Ads For $75 Or Less October 15, 2014 by Super User If you have been around digital signage for a while, you’ve heard the phrase: Feed The Beast. Screen networks are always hungry for new content. Don’t feed them with new material, and you end up with stale networks. Feed them regularly, and you have the accounting team coming down the hallway asking about how to …
Spectrio Acquired By Private Equity Firm October 15, 2014 by Super User The Tampa-area solutions provider Spectrio – which started n on-hold messaging but has more recently got into digital signage – has been acquired by a New York private equity firm, The Riverside Company. Riverside now has a majority stake in Spectrio LLC, getting it from SJ Partners and other investors. “Spectrio excels at providing effective …
Retail Tech 14: Retailer Perceptions Of Mobile Use, And Reality, Quite Different October 8, 2014 by Super User I zipped around the outer fringe of Toronto this morning to get up near the airport in a timely way and catch the half-day Retail Tech Conference, which attracted an impressively well-stocked room full of retailers and agency people. The event also had a healthy bunch of speakers, including folks from SapientNitro and from Google. All …
Survey Shakes Place-Based Pom-Poms October 7, 2014 by Super User I don’t know how meaningful these things are, but if general surveys about what agency people like about a medium gets you shaking your industry pom-poms, here’s stuff you can slap on a new slide on your ad sales deck: A MyersBizNet survey of some 250 advertiser and agency execs suggests audience value, quality of network …
Apple Gets Patent Grant For Wireless, Flexible Digital Signs October 7, 2014 by Super User Apple has received patent approval for a device and method that is effectively a flexible, networked digital sign that uses Multimedia Messaging Service (MMS) media files. US patent 8,855,727 is summarized this way: The present invention relates to an apparatus and method to communicate multimedia documents or content to a mobile or fixed device over a …
