Captivate, xAd Announce Cross-Platform Media Buying September 18, 2014 by Super User The elevator screen ad network Captivate has announced a strategic partnership with the ad-targeting firm xAd that will enable media planners to not only buy ad time on those screens, but geo-fenced ads on other screens in the vicinity, like smartphone screens. It’s a move into the whole omni-channel ad-buying thing that people in the …
DSrupted Is In the Can; Happy Crowd, Happy Organizer September 18, 2014 by Super User It’s a few hours after DSrupted shut down, and I am just a wee bit tired. Forget about detailed coverage on what people said because the host and MC doesn’t get much time to sit and take notes. What I can say about the one-day conference – the first to focus specifically on disruptive tech …
Reminder: DSF Mixer Is Tomorrow Night In Toronto September 15, 2014 by Super User Lauren Taggart from the Digital Signage Federation tells me there are 50+ people already registered for tomorrow night’s mixer in Toronto, and she expects that if things play out as they normally do, more people will just show. The mixer – more formally called the DSF Toronto Night of Networking – runs from 6:30 to …
San Diego Start-up Hopes Retailers, Brands LUV ADs September 10, 2014 by Super User An ad services start-up operating out of the San Diego area has started a new service called LUV ADs, which uses RFID-embedded loyalty cards and readers paired with screens to deliver contextual, customized ad messaging to consumers. The pitch is that ads can be targeted down to customer profiles, based on loyalty data, and generate …
What’s The Biggest Digital Signage Network in North America? The World? September 10, 2014 by Super User Having written almost 3,800 posts on digital signage, going back 8 1/2 years, it’s reasonable for people to conclude if they don’t have an answer for something, Dave may well know. I get that a lot, and once in a while I actually DO know. But this one stumped me, and I thought it was …
Fabulous Parting Gifts From Our DSrupted Sponsors September 7, 2014 by Super User We’ll have some genuinely “fabulous parting gifts” for the folks who register and attend DSrupted next week in Toronto. Google and Rise Vision – Google’s Vidya Nagarajan is our lead-off speaker and Rise is an event sponsor – have very kindly offered up 10 Asus Chromeboxes, teeny put powerful little devices that Rise already has in …
Projects: KLM’s Trans-Ocean High Five Machine September 4, 2014 by Super User Here’s a nice, obviously ruggedized-like-crazy interactive screen project for KLM. Big daylight-readable touchscreens are installed in public plazas in Amsterdam and New York. There’s a live cam feed and audio and the engagement piece has strangers on two continents trying to sync a virtual high five to win freebie airline tickets. [embedplusvideo height=”388″ width=”690″ editlink=”http://bit.ly/1unCU4Y” …
DSrupted Mixer Now A DSF Regional Council Meet & Greet September 3, 2014 by Super User The Digital Signage Federation has established four DSF Regional Councils – one each in Atlanta, Chicago, Minneapolis and Toronto – and the DSF Toronto Regional Council is now formally the host of the mixer set for 6:30-9:00 pm Sept. 16th at Shoeless Joe’s Sports Grill in downtown Toronto. The event is the evening before the all day DSrupted conference …
Omnivex Debuts Leaner Version Of Moxie, Aimed At SMB Market September 3, 2014 by Super User Toronto-based Omnivex, one of the oldest digital signage software companies in the game, has tweaked its go to market off to make it easier and more affordable for the small to medium business crowd to opt in on the platform. Omnivex has primarily sold its flagship Moxie product to mid-size and large enterprises, selling on a …
US Digital Signage Firm Puts For Sale Post Online September 3, 2014 by Super User Explaining that new management is needed to take the business to the next level, an unnamed West Coast US digital signage company is up for sale, asking price $2.4 million. The listing, on something called BizBuySell, describes the business as “a profitable, well-established and highly-strategic digital signage software and hardware vendor. The Company’s capabilities include …
