RMG Networks Takes $18.5 Million Q3 Loss November 7, 2014 by Super User RMG Networks issued its Q3 financials this week, and the picture continues to something less than pretty. The recurring word in the financials is decreased, which is rarely good in the context of revenues. Total adjusted revenues in the third quarter of 2014 were $14.1 million, a sequential decline of 13.9% from $16.4 million in …
DSA Crown Award Winner List November 7, 2014 by Super User The Digital Screenmedia Association (DSA) did its annual Crown Awards this week in New York City. Here’s the winner list: Category – Point of Sale (content budget of $10,000 or more) Gold: Bank of Ireland, submitted by RMG Networks Silver: Titanfall Video Wall Experience at the Microsoft Stores, submitted by Synect Media Bronze: AT&T Flagship …
DPAA, CEW, Ad:Tech, Xlab Impressions November 7, 2014 by Super User I kinda fell in the door this morning at 1:15 after getting back from New York City via Buffalo, after three hectic days in the city. I usually like to write a wrap-up focused on an event, but I can’t honestly say I spent enough time at some of them to provide much color commentary …
Netflix Uses Animated GIFs On Digital Posters For French Launch October 31, 2014 by Super User As someone who has to talk the odd client off the 4K ledge – explaining it’s OK to go slightly lower rez, cost and complexity – it’s pretty funny to see a big ad industry article talking about a French digital OOH campaign for Netflix built around animated GIFs. AdWeek is reporting how the Netflix launch campaign involved 100 …
Some 300 Expected For Next Week’s Xlab In NYC October 30, 2014 by Super User About this time next week I’ll be running a panel at Xlab, a conference put on in New York by the Society for Experiential Graphic Design. It’s all about how the digital tech that’s converging to change how places – like retail and public facilities – are designed and experienced. I’m running the Make session, on the …
Projects: Xbox Mutants Run Amok On Streets Of Three Cities October 29, 2014 by Super User Here’s another riff on the idea of layering motion graphics into a visual of the nearby streetscape to create something of an augmented reality experience in transit shelters. This one, for a new Xbox game called Sunset Overdrive, is running San Francisco, London, and Melbourne as part of a worldwide launch. The game is set …
Looking Ahead To CEW In NYC October 28, 2014 by Super User Customer Engagement World is next week, and I took some time to see what all is there in terms of exhibitors and speakers. It’s really clear now that the event is not at all a digital signage show, something organizer Lawrence Dvorchik has been telling anyone who’d listen for a few years now. He started …
DSE Sets Up All-Day Digital OOH Operator Summit October 28, 2014 by Super User Digital Signage Expo has had, for the last few years, a pile of pre-show education sessions on the day before the trade show floor opens up, and this year is no different. I THINK they’ve done Digital OOH stuff in the past, but the organizer say new this year is a full day, seven-part DOOH …
A Personal Trainer Ad From A Car Ad October 27, 2014 by Super User I get a kick out of pushing the limits on what you can do with templates on Spotomate. While you wouldn’t think there’s a lot of shared marketing DNA between auto dealers and fitness trainers, they’re both using lotsa visual energy to get their products and services across to prospective customers. Here’s a quick auto spot that …
Video: 2014 Digital Trends Showcase In Toronto October 25, 2014 by Super User Rare sightings in nature include white buffaloes and Florida panthers, but there may be actually nothing more rare than captured footage of Lyle Bunn not wearing a sports jacket and tie. But here it is! Kidding aside, this is a nice marketing video from the recent Digital Trends Showcase held in Toronto. There were, I think …
