Projects: The LED Board That Ate Times Square November 19, 2014 by Super User This just lit up about 45 minutes ago. It’s a beast. The tech details: 245,760 LEDs 10,048 x 2,396 Pixels Resolution Mitsubishi AVL-ODT10 Real Black 3 in 1 LED (10 mm pixel pitch) Playback System Designed, Installed, Monitored and Managed by DMG LED Display installation by North Shore Neon Sign Company Playback System – YCD …
How Adspace Shazams, With Help From Mood November 18, 2014 by Super User I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged digital OOH advertising in US shopping malls. I think of people firing up Shazam when they want to do a little Name That Tune or Name That Band. But not so …
NYC OKs Massive Digital Street Directory Project November 17, 2014 by Super User New York City has announced the winners of a pitch to replace its 1,000s of old payphone booths with LinkNYC, sleek new interactive touchscreen stations that will offer free WiFi, free VOIP calling in the US, charging stations and variety of directory services. The devices will also connect people to 911 services and push out …
Adspace Enters Tech Partnership For In-Mall Push Marketing Using Shazam November 17, 2014 by Super User The dominant shopping mall digital OOH player in the U.S., Adspace Networks, has announced a technology partnership with Shazam, the company most known for its app that identifies music for people wanting to identify the song or the artist. The tech partnership is for related technology, in which the players driving Adspace screens will issue …
Planar Reports Strong Digital Signage Sales Growth November 11, 2014 by Super User Portland-based specialty display manufacturer Planar Systems, Inc. has reported its year-end financial, showing big year to year growth in sales on digital signage products. For fiscal Q4, total revenue increased 17% year on year to $53.6 million compared to the fourth quarter of fiscal 2013. Revenue was driven by a 42% increase in sales of Digital …
Programmatic, Not Problematic: 2014 DPAA Video Everywhere Summit November 10, 2014 by Ricard Fortin Guest Post: Stephanie Gutnik, BroadSign Video killed the radio star but programmatic didn’t kill the creative director. The 2014 DPAA Video Everywhere Summit attracted an impressive crowd of over 700 digital place-based networks, vendors and agency folk. Of the latter group, Rob Griffin, EVP Global Head of Digital at Havas, had a lot to say …
Video: The Thinking Behind 9/11 Museum’s Interactive November 10, 2014 by Super User This is worth a watch, via Wired. Jake Barton’s company, Local Projects, designed the interactive elements for the 9/11 Memorial Museum in New York, as well as the amazing interactive wall at the Cleveland Museum of Art. He had the most interesting in what was a string of great talks at last week’s SEGD Xlab …
Video: NYC Bagel Shop Goes Digital November 7, 2014 by Super User This a nicely packaged, gentle promo piece for Samsung’s recently launched Smart Signage TV solution aimed square at the S in the SMB market. Small businesses can pick up a display at a big box and pretty quickly have a digital sign set-up. I also like it because it features Michael O’Halloran – one of …
DPAA Conference: Growth Sector That’s Developing Strong Peripheral Vision November 7, 2014 by Benjamin Schmitt GUEST POST: Steve Schildwachter, rVue Having spent the entire day and evening at the DPAA’s Video Everywhere Summit in New York on Tuesday, I thought I’d add some points to Dave’s whirlwind report of his two hours at the conference. My overall impression was summarized nicely in a quote from media industry analyst Rich Greenfield, who observed that “TV …
BenQ Reinvents Commercial Digital Signage. Ok, Sure, Uh-huh, Pffft. November 7, 2014 by Super User So one of the things I said to the crowd of architects, public space designers, creative producers and graphic designers who were at Xlab yesterday was that it was in their interest to try to stay current on emerging technologies and be sufficiently equipped to look past the hype and bullshit. And there, in my inbox …
