BroadSign Hails London Taxi Deal December 8, 2014 by Super User BroadSign has announced it waved frantically from the burb and got Metropolis Digital Media Ltd to pull over and pick up the company’s software for a media network running on London’s licensed black taxis. The deal involves 500 taxi-toppers to start, and will scale up from there. The set-up is a pair of 1920 x 440 LCD panels …
DSE Goes On Road To Brazil December 8, 2014 by Super User Exponation, the company that has for years run the Digital Signage Expo trade show, has struck an agreement that will see a version of the event in Brazil this July. DSE South America is a joint venture with with South American trade show producer BTS Informa, and will be lo-located with something called SERIGRAFIA SIGN …
How Banks Can Differentiate Digital Signage Vendors December 8, 2014 by MarkJanke Guest Post: Tim Pritzker, JohnRyan Bank marketers have been sitting through what has to be the longest parade in history – the endless march into their meeting rooms of digital signage solutions providers. The parade’s been going on for more a decade, and shows no real sign of ending. For every company that drifts off …
Three Ways To Build Digital Signage Ads And Messages On Tight Budgets November 28, 2014 by Super User Digital signage networks have insatiable appetites for fresh content and creative, and producing that material can turn into one of the biggest line items on a network’s operating budget. Creative costs can easily shoot into five and six figures annually, even higher on large national deployments. For a lot of small to medium business …
CREX (CRIRNINBI) Files First Blended Financials (Not Good, But …) November 27, 2014 by Super User The blended entity that came out of conjoining Wireless Ronin, Broadcast International and Creative Realities has released its first set of financials, and the tradition continues. More red ink for what is now listed as CREX. Now, to be fair, the deal just closed in late August, and CEO Paul Price (who was already running …
Google Switches On Spots On LED Board That Ate Times Square November 25, 2014 by Super User The launch content for The LED Billboard That Ate Times Square has been replaced by booked content from Google – which is running a series of long-form pieces and interactive gaming elements all aimed at promoting the latest version of its Android mobile operating system. It’s hard to find anything official about this, but from …
Jobs: Solutions Engineer, US November 25, 2014 by Super User One of my clients has an opening for an experienced Digital Signage Solutions Engineer. The sales and solution engineer will be responsible for software and hardware support for digital signage networks. Other responsibilities will include software and hardware demonstrations, customer software training, technical support, solutions engineering based on client requirements. The company is US-based, and …
Projects: Interactive Amazon Storefronts In NYC Subway Stops November 25, 2014 by Super User I’m not sure about this … Digital information kiosks on NYC subway platforms are showcasing custom-built transactional ads from Amazon.com, creating temporary virtual storefronts on the busiest mass transit network in the Americas. The digital kiosks show curated products from Amazon’s Consumer Electronics Holiday Gift Guide, showcasing select products to 1.2 million riders per day. …
Videos: Samsung’s Smart, Entry-Level Marketing Play November 24, 2014 by Super User This is smart marketing, with several things in play. Get some use cases happening in the marketplace via a simple, small business contest. Make the winners your product ambassadors. Then put them on an easily shared, familiar medium, instead of relying on trade publications to preach to the converted and jaded. And then time the …
Free Video Ad For Smartphone Sellers November 21, 2014 by Super User This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what I would call digital signage-optimized, in that it does not have audio, big, bold fonts, an uncluttered design and builds in the important bits like logos and room for a strong …
