Who Buys These Things??? August 27, 2015 by Super User Google Alerts is a little tool I use to pay attention to the various news wires and sent me regular digests of stuff that moves on digital signage and other key phrases. Among the regular news items that come up are reports from research companies I’ve never heard of, that definitively say how the signage industry is …
DSrupted: The Fabulous Parting Gifts Are Getting Sorted August 27, 2015 by Super User We’re 20 days out from DSrupted – yikes! – but things are well in hand, and we even have some of the fabulous parting gifts ready to go. Courtesy of returning sponsor Rise Vision, five attendees will be randomly drawn to win a Chromebox from Asus. Rise, as you probably know, has for many years …
Blue Bite Launches Dual-Mode Beacon Platform August 27, 2015 by Super User New York-based Blue Bite, which has been working for years with digital OOH companies on tech that bridges smartphones to screens, has launched a new BLE beacon solution intended to make it much easier for marketers to reach consumer. The big fuss around beacons in the last 3-4 years has always included the caution that for …
Projects: Birmingham Gets Its Own Advertising Eyes Of Sauron August 27, 2015 by Super User The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of …
DSE Opens Up Awards Submissions – Why You Should Care August 26, 2015 by Super User The Digital Signage Expo people have opened up the submissions process for its annual Apex awards for content and installation work, with a November deadline to get your pitches in. DSE moved the awards event from a dinner (which it ran for several years) to a breakfast in 2015. I’m not sure how that went, …
DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm August 26, 2015 by Super User I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. Data is a big topic at DSrupted, …
Come To DSrupted From The US, It’s Free (Almost) August 21, 2015 by Super User The mighty Canadian loonie has taken a big tumble in the last year or so, its value tied to oil, gas and mines. As demand slowed, there went the dollar that was bounding around par with the US dollar the last few years. If you are in America and have been thinking about coming up for …
DSrupted Name Tags In, Check August 19, 2015 by Super User There’s a bunch of little things that tend to get forgotten when you’re organizing an event in the fleeting moments between calls and the endless, endless stuff of a work week. So I’m please as heck DSrupted is still four weeks out and I have the name badges and lanyards for attendees in hand, the …
Projects: Sharing A Coke In Times Square August 19, 2015 by Super User Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. A camera then snapped an image of that story …
Macy’s Testing Digital Fitting Room Service As Foil To Online Shopping August 19, 2015 by Super User Via Bloomberg A former Amazon exec’s startup is running a test in a Manhattan Beach, CA Macy’s that mashes up digital screens, mobile and some old-school warehouse ideas to rethink the shopping experience. In a nutshell, Hointer’s Whoosh program allows a retailer to focus on front of house being a real, tactile version on an …
