OAAA Says OOH Ad Spend Up In Q2: Research August 19, 2015 by Super User The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media …
GSTV Adds Micro Movie Reviews To Gas Pump Content Mix August 17, 2015 by Super User I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. Gas Station …
RMG’s Q2 Financials Suggest Turnaround Efforts Starting To Work August 17, 2015 by Super User Dallas-based RMG Networks has released its latest quarterly financials, which suggest the company’s turnaround efforts are starting to make a difference and getting the corporate-focused signage software and solutions company closer to running in the black. For Q2, total reported revenue from continuing operations for the quarter ended June 30, 2015 was $9.3 million, compared …
Planar CEO’s Memo To Staff: Business As Usual August 14, 2015 by Super User Planar’s CEO is telling staff and customers that it is business as usual for the Portland, OR company in the wake of the announced acquisition by Chinese LED display manufacturer Leyard. Of course, executives tend to say that in the wake of M&A events, and often that isn’t the case. But Planar’s executive team took a …
Marketing: AOPEN Launches Product With Great Explainer Video August 13, 2015 by Super User I think AOPEN may have some challenges with the price-points for its new commercial Chromebox and Chromebase – they’re priced accordingly, but the market mostly equates Chromebox to sub-$200 devices. However, the Taiwan company does a very nice job with this explainer video showing the products, features and benefits and applicability. People who do mass deployments …
Planar Acquired By Chinese LED Firm Leyard August 13, 2015 by Super User The blending of LED and display technologies and companies continues. Specialty, high-end display panel maker Planar Systems has been acquired by the Chinese high-end indoor LED firm Leyard Optoelectronic Co., Ltd. The companies have entered into a definitive merger agreement, that would see a U.S. affiliate of Leyard acquire all of the common stock of Planar …
DPAA Announces 2015 Video Everywhere Speaker Line-Up August 12, 2015 by Super User The Digital Place-Based Advertising Association, aka the DPAA, has announced its speakers and agenda for the the annual Video Everywhere conference in New York, this year on Nov. 3rd. Confirmed presenters include: Benjamin Jankowski, global media, MasterCard Scott Halderman, director, digital & integrated media solutions, teas & flavors, Pepsi Beverages North America Liz Dinnsen, executive director of …
Cash-Strapped CRI Somehow Does Deal To Acquire Deployer ConeXus World August 12, 2015 by Super User If I wandered into work at ConeXus World this morning, and a colleague let me know the company just got acquired by Creative Realities, I’d probably head for whatever local bar was open that early, to order a very stiff drink. And it wouldn’t be a celebratory drink, since everything my new masters touch seems to …
Amscreen Sells Media Business To The Media Business It Bought August 12, 2015 by Super User The UK digital signage firm Amscreen has decided to formally sell off its media division to its longtime media sales partner DigiCom, so that Amscreen can focus on software and hardware. DigiCom Out of Home takes ownership of the media sales and marketing activities for some 3,500 UK digital roadside and healthcare networks running with Amscreen’s LCD/LED …
DSE’s South American Road Trip Pays Off August 6, 2015 by Super User It looks like a partnership that saw Digital Signage Expo take its act to South America this summer paid off for Atlanta-based Exponation. The company is reporting that Digital Signage Expo South America (DSE SA) attracted 3,800 unique visitors to the event last month, a number pretty much the same as what the mother ship show does …
