US Supreme Court Denies Appeal By Anti-Billboard Non-Profit October 16, 2017 by Super User A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court denying an appeal by the non-profit group Scenic America, which fights what it considers billboard blight. Scenic America doesn’t have a statement out, as yet, but the Outdoor Advertising Association of …
Toronto LED Twin Ad Boards Get Implant To Make One Giant Display October 13, 2017 by Super User The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make it the largest digital OOH display in Canada. The tower outside the downtown shopping mall and adjacent to Yonge Dundas Square (a more modest version of Times Square) has a pair …
Outcome Health Starts Internal Review, Strengthens Policies, In Wake Of WSJ Report October 13, 2017 by Super User In the wake of a Wall Street Journal report Tuesday suggesting Outcome Health was engaging in misleading advertising practices, the high-flying Chicago digital OOH media firm has posted a statement on its website that doesn’t address specific allegations, but instead lays out how it “appropriately” operates and outlines steps to strengthen its policies and review …
Wall Street Journal Investigation Raises Questions About High-Flying Digital OOH Firm Outcome Health October 12, 2017 by Super User Chicago-based Outcome Health is having a bit of a bad press day after the Wall Street Journal published this afternoon the results of a five-month look into the digital OOH media company, with the story suggesting the company misled the media value of its network to its core advertising clients. The WSJ story, which is …
Sixteen:Nine Podcasts – Mark Boidman, Peter J Solomon Company October 11, 2017 by Super User If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman. That’s his gig – looking at the opportunities and risks of the business, as a partner running the marketing …
Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo October 10, 2017 by Super User The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. To promote the release of Transformers: The Last Knight, ahead of its nationwide release in …
Does Your Idea Of Relaxing At Beach Include Watching Digital Billboards Float By? October 8, 2017 by Super User A Miami-based media start-up is running a boat along the Miami Beach shoreline that features back to back LED displays – effectively creating a floating billboard. So your relaxing day at the beach can now include big ads for ride-share services and local restaurants wafting back and forth. The 46-foot wide boards go back and …
ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation October 7, 2017 by Super User The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the recent shooting massacre. The boards will feature the slogan: “If you know something, say something.” People will be encouraged to call a tip line. While what happened and who did it was …
NYC Penn Station Adds Intersection Digital Screens On Amtrak Concourse October 6, 2017 by Super User Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted …
AVI-SPL Grows Footprint, Acquiring Canada’s Sharp’s Audio Visual October 4, 2017 by Super User On the immediate heels of Diversified announcing its acquisition yesterday of MCW, rival integrator AVI-SPL announced this morning its acquisition of one of the largest pro AV integrators in Canada, Sharp’s Audio Visual. The Calgary-based company has a footprint in eight cities and six provinces, and does design and integration of audio visual systems technology for meeting …
