Diversified Adds Electronic Security Skills, Business By Acquiring MCW October 3, 2017 by Super User New Jersey-based integrator Diversified continues to roll up the technology solutions provider market in the U.S,, announcing today the acquisition of Ashburn, VA based MCW, an IT and AV systems integrator with particular strengths in electronic security and surveillance. The acquisition expands Diversified’s services into an established book of electronic security business across the U.S. and Europe, adds …
Some LV Strip Marquees Switch Off Promos In Wake Of Sunday’s Massacre October 3, 2017 by Super User Anyone who’s been to Las Vegas is familiar with the giant marquee displays that line the Strip in front of hotels, as well as the LED billboards along the roads running to the strip from the airport and elsewhere. Normally, they’re visual riots promoting entertainers, restaurants and clubs. But this week, at least with some …
Kiwi Startup Brings Reverse Auction Fan App To Digital Signage October 3, 2017 by Super User Via New Zealand Herald A New Zealand startup called DROPIT has an interesting sports engagement app designed to keep fans involved in games during breaks, instead of staring at their phones. It’s a reverse auction application that’s tied to scoreboards and other digital signs around sports venues, with fans encouraged by the big screens to …
Captivate Marks 20 Years Of Riding Elevators September 29, 2017 by Super User It’s likely Digital OOH and digital signage are seen by many as still-young industries, but there are companies that have been at it since the 1990s – including Captivate, which is marking 20 years of putting screens in elevators. Now based in New York, the company got its start in Boston in 1997, around the …
OUTFRONT Wins 50,000 Screen NYC Transit Ad Deal September 28, 2017 by Super User OUTFRONT Media has won the advertising and communications concession agreements for the subways, commuter rail cars and buses, as well as billboards, owned by the New York Metropolitan Transportation Authority, otherwise known as the MTA. The long-term public-private partnership with the MTA is positioned as a way for the MTA to provide real-time and intelligent …
Las Vegas Start-Ups Partner On Blended Content, Ad Booking Offer September 28, 2017 by Super User A pair of Las Vegas start-ups have synced up on a blended offer that sees a creative content shop making ad space available, via the partners online ad booking platform. The idea is that Socialure does creative production and event technology for a lot of clients around Las Vegas, and while much of it is …
STRATACACHE Acquires Finnish Shopper Analytics Startup Walkbase September 27, 2017 by Super User Dayton, OH-based STRATACACHE has fully acquired an interesting Finnish startup called Walkbase that generates in-store analytics on shopper characteristics and patterns. The company’s software stack does the sort of tracking that uses things like roaming Wi-Fi from smartphones, as well as in-store sensors, to attach anonymous personas to consumers and then develop rich analytics around …
Digital OOH Network Outcome Health Plans To Add 2,000 Jobs By 2022 September 26, 2017 by Super User Chicago-based Outcome Health – long known as Context Media – did a press thing in that city this morning, announcing plans to grow from 600 staffers to 2,600 in the next five years, and make room for that growth in a North State Street office tower with its own name on the front. “Outcome Health …
Oslo Transit Shelter Serves Coffee If You Strike Up A Conversation September 26, 2017 by Super User This is a bit of a stunt, but also a nice, gentle heartstring-tugger of a digital out of home campaign done in Oslo, Norway for a volunteer organization. The volunteer website Frivillig.no is trying to encourage people to spend time talking to lonely and shut-in senior citizens through a live camera and screen set-up in …
DSF Firms Up Plan For Annual Coffee And Controversy Event In NYC September 18, 2017 by Super User The plan for the Digital Signage Federation’s annual Coffee and Controversy breakfast event during New York City Digital Signage Week now appears to be set, with three sessions on Oct. 31st instead of the one (could be wrong, never been) usually done. There’s a Global Perspective on Digital Signage thing, then one on Digital OOH, …
