BroadSign Adds Vertical Audience Buying To Digital OOH Delivery Platform October 31, 2017 by Super User BroadSign is continuing its evolution from being a slick content management platform for digital OOH networks to one that also enables digital media planners to buy ad time on a variety of digital OOH networks. The Montreal-based software firm, which now also has an office in New York, announced this morning a digital OOH audience …
ZetaDisplay’s European Roll-Up Continues With Acquisition of Dutch Firm QYN October 30, 2017 by Super User Swedish digital signage solutions provider ZetaDisplay AB is continuing its European roll-up efforts, buying what it describes as the largest and leading provider in Holland. ZetaDisplay has done a deal to acquire all of the shares of QYN BV, for SEK 83.3 million, or about $10 million USD. A press release says the deal is “to be …
Sony To Debut Interactive Digital Signage Platform At CES: Report October 30, 2017 by Super User Sony is reportedly planning to introduce an interactive digital signage platform at CES in Las Vegas in January that mashes up gesture sensors, augmented reality, audience analytics and signage. The Sony MITENE system has been around in Japan for several years, but a new 4K version will be shown and marketed in North America. Let’s …
A Big, Premium Video Wall … In A Parking Garage October 26, 2017 by Super User Here’s a sure sign that video wall LCD costs and digital out of home media demand and value have converged, at least in Los Angeles. This is a twin video wall in a parking garage at The Grove, a higher-end shopping mall and entertainment complex in LA, roughly in the Hollywood area. Tiffany Daugherty of …
Highway Billboard Color-Matches Paint Swatches To Surrounding Sky’s Color October 23, 2017 by Super User This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. 2015 in Quebec that used a sensor to match conditions and color to house-brand paint swatches available at the store. Very clever.
Projection Mapping Festival Now Part Of ISE Week In Amsterdam October 20, 2017 by Super User If you are at ISE in Amsterdam in not all that long from now, you may want to block out an evening to get over by the main rail station to take in a projection mapping exhibition/competition. The World Masters of Projection Mapping competition is running in that city from Jan. 14th to Feb. 9th, …
Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls October 19, 2017 by Super User The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put 220 units in place across the country. The high-bright, freestanding LCDs pods include 147 double-sided indoor units, 18 taller double-sided ones, and more than 50 double-sided ones built for outdoor. The …
NanoLumens Quickly Goes 4 For 4 In Patent Infringement Lawsuits October 19, 2017 by Super User There are undoubtedly many, many times when C-suite people get the bill in from the company law firm, and wonder what the hell all those zeroes after a $ sign amounted to – but maybe not around Atlanta-based NanoLumens, which appears to have gone 4 for 4 in its legal actions this summer with LED …
Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions October 19, 2017 by Super User This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. Created by BBH and produced by Grand Visual, the UK campaign for Audi that’s now active uses traffic, …
Christie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema October 18, 2017 by Super User The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair of interactive and field marketing companies to create what it touts as the largest interactive digital OOH network in North America. The interactive part is the major-major qualifier on that statement, …
