Tom Milner On Why Clean Screens Are More Than Just An Aesthetics Issue August 7, 2019 by Super User Much of the focus in this industry is on the hardware and software used to put digital signage networks together, and increasingly, mercifully, on content and creative. Not that much attention gets paid to the service side of the business – installing screens and fixing devices when things go wrong. Even less attention is paid …
Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders August 1, 2019 by Super User This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited about a lemon iced tea product. When people stand in front of it, their faces appear on the screen in real time, adorned by lemon filters and a Vita Lemon …
Next DSF Meet And Greet Set For Aug. 14th In Chicago July 31, 2019 by Super User The next Digital Signage Federation Meet and Greet mixer is set for two weeks from today in suburban Chicago, at NEC’s offices out in the ‘burbs. The event on Aug. 14th – 6 to 8:30 pm CDT – will have a couple of presentations: NEXT/NOW will present “Rooted in Greatness” – a discussion about its work …
McDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos July 25, 2019 by Super User Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo that completely takes over the digital menus at a McDonald’s somewhere in the U.S. Presumably, given it is an expensive spot and McDonald’s has a Happy Meal tie-in with the …
Broadsign Gets Toehold In China With New Media Network Deal July 23, 2019 by Super User Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software platform for Oriental Sunrise Media Group. The deal is just a few licenses, for now, but one of the active screens run by the company is also one of Asia’s largest digital displays …
OAAA Names IAB Exec To Head OOH Media Trade Body July 22, 2019 by Super User The Out of Home Advertising Association of America (OAAA) has named Anna Bager, Executive Vice President of the Interactive Advertising Bureau (IAB), as its new President & CEO. Bager’s takes over in mid-September from Nancy Fletcher, who ran the organization for 29 years, and announced earlier this year she was retiring. Says the OAAA: Bager …
This Screen Mount Is Ready For Battle(ships) July 15, 2019 by Super User Montreal in the summer is awesome, but the city has so many things going on in the central district, and SOOOO much road construction, the only way to get around is walk or the Metro. I was standing on one subway station platform last week, looking of course at the digital signage screens, when I …
Wasting Away Past Margaritaville Resorts Many New LED Displays July 15, 2019 by Super User You know LED costs are getting palatable and workable when big outdoor screens formerly reserved for NFL stadiums and high traffic highways and public plazas start being installed besides oversized resort swimming pools. This is the new Margaritaville Resort Orlando, in Kissimmee, which has more than 30 digital displays, including LCD monitors, free-standing kiosks, and interior …
It May Be Summer, But Still Time To Think About Winter 2020 Speaking Gigs July 15, 2019 by Super User Back at my desk after a week of travel and meetings in my old haunts. It is clearly summer now, as emails and press releases have gone from a pretty much steady flow to a slow drip-drip. Though it is summer, it is time to think about late winter, if one of your things is …
The Best Digital Signage Mixer You’ve Probably Never Heard Of July 9, 2019 by Super User Telecine has been doing digital signage content and technology solutions for corporate clients forever – operating out of one of the 1,000s of beautiful old stone buildings that litter the older stretches of Montreal. Founder James Fine has the company offices on two floors, as well as the basement, a residence on the top floor, …
