New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens July 9, 2019 by Super User Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen in what is now, weirdly, an old medium. The Canadian OOH media company PATTISON Onestop has done a partnership with a company called Concierge Plus to put notifications and other …
Ambitious New LA Skateboard Shop Uses Curved LED Wall To Drive Retail Experience July 5, 2019 by Super User Readers will be shocked to read that I don’t know a lot about skateboards or skateboard retailing. Shameful, but true. I did not know, for example, that they can look like over-priced kitchenware stores, or a forgotten part of the Caesars Palace resort in Vegas. This the new LA location of Palace Skateboards, self-described as one …
Bookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races June 28, 2019 by Super User This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home campaign. A media campaign for the betting service Paddy Power used DOOH screens in and around Waterloo and Clapham Junction rail stations in London to target crowds going to the …
DSF NYC Summer Mixer Set For July 17th June 28, 2019 by Super User The Digital Signage Federation is holding a summertime mixer in New York City on July 17th at the offices of the creative studio C&G Partners. The mixer will run for two hours, starting at 5 PM. There will be drinks and light hors d’oeuvres. RSVPs are limited to 60 people. Admission is free for members, …
Smart City Proposal For Toronto Waterfront Takes Pains To Explain Data Use And Privacy Protection June 26, 2019 by Super User Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on Toronto’s waterfront. The 1,500+ page master plan proposes that the company would fund up to $1.3 billion to transform a largely derelict 4.8-hectare waterfront property in an old docklands area into …
Touch Taiwan Expects 40,000 For Show Focused On Emerging Display Tech Like Micro & MiniLED June 24, 2019 by Super User This seems to be the Year of the Trade Show around Sixteen:Nine. So far, I’ve done six, and number seven will be Touch Taiwan, in late August in Taipei. It is the biggest event of the year for Taiwan’s display industry, and should pull some 40,000 attendees Aug. 28-30 at the Taipei Nangang Exhibition Center. …
Spanish Football Club Celebrates Its Past With Projection-Filled Museum At Home Stadium June 24, 2019 by Super User The Spanish La Liga football team Athletic Bilbao celebrates more than a century of top-level competition in a museum on the grounds of San Mamés stadium, where it plays home games. The museum in Bilbao has been equipped with more than 30 Christie laser projectors, using short throw lenses, to tell the club’s story through the …
Junk Research: When Planning A Digital Signage Network, Remember To Consider The Breastfeeding Implications June 24, 2019 by Super User I get an email from Google each morning that is a summary of the news headlines it scrapes on the search term “digital signage” and I’d say 95% of what it finds is useless. It does not return stuff from Sixteen:Nine because this deemed “just a blog” and carries opinions. Instead, you get an endless …
DPAA Study: Awareness, Understanding And Use Of DOOH All On Rise June 21, 2019 by Super User The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past planner surveys, these latest results will prove invaluable in helping our industry deliver more value to the ad community, sell more effectively and increase budget shares,” says Barry Frey, the president …
InfoComm 2019 Draws 44K+ Attendees, 950+ Exhibitors June 17, 2019 by Super User AVIXA – the Audiovisual and Integrated Experience Association – says last week’s InfoComm show in Orlando logged 44,129 registered attendees, up modestly from the last Florida show and about 1,300 over last year in Las Vegas. The show gets roughly half the attendees who go to Integrated Systems Europe (ISE had 81,000), which runs in February …
