I Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works August 25, 2019 by Super User JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s airport. There is one of those fog screen things, functioning as a projection surface and using sensors to make it interactive. There is also one of those units you look into …
Wayfinding’s Jibestream Acquired By Indoor Positioning Firm Inpixon August 23, 2019 by Super User Toronto’s Jibestream, one of the early entrants in the shopping mall and campus mapping/wayfinding space, has been acquired by a Silicon Valley company known for its indoor positioning analytics. Jibestream will be familiar to a number of digital signage solutions companies and when it first started about 10 years ago, was doing everything from the …
Digital Leading Best OOH Media Growth In US In 12 Years August 22, 2019 by Super User New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. Year-to-date, the OAAA says the OOH industry is up 7 percent, and quarterly growth is as …
Narrow Pitch LED Video Wall Market Grew By 33% In 2018; US Tariffs Have China’s Manufacturers Looking Elsewhere August 21, 2019 by Super User The global LED video wall market is booming, according to new research, but the predominantly Chinese manufacturers are pivoting to open up new markets as the Trump government continues to apply (or threaten to apply) new tariffs. The global market hit revenues of $5.7 billion last year, with year-on-year double digit growth expected out to …
DSF Mixer Draws Over-Subscribed Crowd In Chicago August 15, 2019 by Super User Hanging out in the United Club, waiting for a flight back to my socialist paradise from O’Hare, after a couple of days with the Digital Signage Federation board and a great DSF mixer on Wednesday night. The mixer was at NEC’s terrific new digs in a suburban office park south of O’Hare. The event drew …
Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH August 14, 2019 by Super User Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. Just as the digital OOH business has matured and expanded in the last few years, so have some of the key players – notably …
AdMobilize Gets Patent Grant For Analytics-Triggered Signage Content August 9, 2019 by Super User Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of viewer attributes.” That dynamic content is based around the use of anonymous video analytics – the core business of AdMobilize. Rodolfo Saccoman, the five-year-old company’s CEO and co-founder, says the …
CRI Paid About $8.5M For Allure, $6.3M In Cash August 9, 2019 by Super User Creative Realities paid roughly $8.5 million last fall to buy Allure off of Christie Digital Systems, according to SEC quarterly report filings by CRI. The new filings say Louisville, KY-based solutions provider CRI “acquired ownership of all of Allure’s issued and outstanding capital shares in consideration for a total purchase price of approximately $8,450,000 subject …
Pharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices August 8, 2019 by Super User The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that has plans to expand into medical care environments. Mesmerize says it will “accelerate growth beyond the 1,100 PHN locations currently deployed across the country by scaling the network to include …
Broadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity August 7, 2019 by Super User Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as a simple add-on to existing digital media buys.” Combining the platforms through software integration, they say, lets Digital OOH media owners and advertisers use “a single set of digital creative assets …
