Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC January 27, 2021 by Dave Haynes The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 electric vehicles that have been approved for use in New York City. The EVs are run by a taxi concession licensee called Drive Sally. The company says it is the …
DOOH Start-up Issues Creative Awards Based On Insights From Anonymous Audience Analytics January 18, 2021 by Dave Haynes My start in digital signage and digital OOH came in elevators, 22 years ago, and I still have this weird habit of walking into office tower elevator cabs and looking at where a screen might go. So I am always curious to see how the medium and technology have evolved over two decades. Vertical Impression, …
USSI, AdMobilize Partner To Deploy AI-based Audience Analytics Systems January 14, 2021 by Dave Haynes The computer vision firm AdMobilize has done a partnership with USSI Global that will see the AV/IT systems integrator positioned to deploy audience analytics systems for digital signage networks and other use cases. The two teams, says PR, have worked together to optimize the implementation of AI in digital signage projects for Retail, C-Store and more brick and mortar locations. This …
Bayern Munich Using AR Selfie Screen To Bridge Lack Of Fan Contact Caused By COVID-19 December 14, 2020 by Dave Haynes The legendary German pro football club FC Bayern Munich opened a new flagship store in central Munich, with a signature interactive feature an AR-driven display that allows fans to take virtual selfies with their favorite players. The feature is particularly valuable right now because the Bundesliga, like most professional sports leagues, are playing games in …
Swiss AI Firm Advertima Bolsters Smart Digital Signage Team December 8, 2020 by Dave Haynes The Swiss computer vision firm Advertima has announced what appears to be a serious push into AI-driven solutions for digital signage, with a focus on retail. The company has hired an ex-Navori guy to run global sales and and former Toshiba guy as senior sales director. They’s also added a seasoned AI guy for …
Intuiface, Sightcorp Partner On Shopper Analytics And Real Time Interactive Content Bundle November 25, 2020 by Dave Haynes French interactive software firm Intuiface and the Dutch computer vision firm Sightcorp have announced a partnership that integrates technologies and results in a bundled toolkit designed to simplify things like shopper analytics and real-time content triggering to screens. The partnership involves the integration of Amsterdam-based Sightcorp’s DeepSight Toolkit with Intuiface to enable, says PR, both …
Google AI Researchers Demo System That Auto-Generates Video Spots From Web Pages November 5, 2020 by Dave Haynes Researchers at Google have started showing off demos of an AI system that mines and converts a web page into a short video, known as URL2Video. The system uses AI to extract the visuals and design styles – including fonts, colours, and layouts – and generate a decent-looking, albeit simplistic, video spot from it. The …
Canada’s Privacy Commissioner Takes Shopping Mall Operator To Task Over Video Analytics, And It’s Just Stupid October 30, 2020 by Dave Haynes A bit of a shitstorm has spun up here in Canada over “news” Thursday that a major shopping center chain had been using computer vision in its malls to get a handle on shopper demographics, somehow threatening privacy in the process. A report from Canada’s privacy commissioner says Cadillac Fairview – which owns and runs …
STRATACACHE Closes Massive QSR Drive-Thru Deal With RBI October 28, 2020 by Dave Haynes Dayton, Ohio-based digital signage solutions company STRATACACHE has bagged and closed a massive deal that sees it providing software, hardware and services to three of the larger QSR chains in North America, The deal involves more than 40,000 screens at Burger King, Tim Hortons and Popeyes locations in Canada and the U.S. The focus is …
InReality Launches Online Learning Center For COVID-Driven Safe Space Solutions October 23, 2020 by Dave Haynes The Atlanta-based venue analytics software firm InReality sees an opportunity for mashing up technologies to create Safe Spaces, and has developed solutions and advisory website that explains the hows and whys of doing that. The intent is to get beyond the pure gadgetry of devices used for things like temperature screening, and build a broader …
