Ladorian, inReality Partner On Data-Driven Personalized Messaging For In-Store Screens April 8, 2021 by Dave Haynes That feeling you sometimes get online – with served ads that seem to know your recent, personalized shopping interests – is now finding its way into physical stores through tie-ups like a new one between a pair of digital signage-focused tech firms. Madrid-based Ladorian, which has a software solution specializing in personalized data-driven messaging in …
KC Office Block Uses Generative Data For A Dynamic Digital Clock Tower April 7, 2021 by Dave Haynes This is a digital clock tower feature on an office building in central Kansas City, using generative art to suggest the time and weather. The LA creative technology shop StandardVision was commissioned by Block Real Estate to develop the new digital display at a top corner of 46 Penn Centre. The Dynamic Weather Clock was …
Poland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium April 1, 2021 by Dave Haynes The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology to manipulate famous paintings. The campign uses artificial intelligence and deep learning to create life-like but entirely artificial animations of famous paintings from the likes of Van Gogh, Vermeer and Da …
Swiss Pharma Retailer Using Computer Vision To Shape In-Store Screen Messaging March 24, 2021 by Dave Haynes Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products in a store. In this case, it is roughly 120 pharmacies in Switzerland under the TopPharm banner. The retailer is using the computer vision firm Advertima to shape content on two screens per store, …
Does Retail Really Need Roaming Robots With Screens That Try To Sell More Candy Bars? March 22, 2021 by Dave Haynes Robotics can be absolutely amazing in terms of applications – just consider the Mars rover and the companion helicopter expected to soon start test flights on the Red Planet. Back here on Earth, there are countless great applications for robotics, but then there other ones – some cooked up by marketing and merchandising people – …
Feeding The Content Beast With “Machine-Generated Creative” March 17, 2021 by Dave Haynes Feeding the content beast – steadily dealing with the insatiable appetite of a digital signage network – has been an issue for as long as the industry has been around, and one that’s still not really solved. Data integration capabilities, scripting and presentation tools like HTML5 have made it possible to automate some messaging, which …
Breakfast Evolves Mechanical Flip-Disc Signs As Kinetic, AI-Driven Artworks March 15, 2021 by Dave Haynes If you have been around the industry for a while and Digital Signage Expo was part of your travels, you may remember 4-5 years ago a Brooklyn studio called Breakfast showing its flip-disc displays off on one side of the exhibit hall floor. The company’s tech is not digital signage as we know it, but …
AI Analytics Startup AdMobilize Fully Acquired By Longtime Backer Rokk3r February 23, 2021 by Dave Haynes Miami audience measurement start-up AdMobilize has been acquired by the technology holding company Rokk3r. The investors, also based in Miami, say buying AdMobilize and its sister company MATRIX Labs represents an opportunity to get into technologies that have exponential growth trajectories. The total addressable market for AI software alone is projected at close to $40B …
Navori Debuts Built-In-House, AI-Based Audience Measurement Platform February 23, 2021 by Dave Haynes The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s long-established digital signage CMS software. Called Aquaji, an computer vision-based marketing analytics software is aimed at the retail and QSR sectors, and for digital out-of-home advertising networks. As with the third-party computer vision toolsets already in …
Look Ma, No PC: AdMobilize’s Audience Measurement Running On Samsung Smart Displays February 17, 2021 by Dave Haynes One of the minor but persistent concerns about using the smart digital signage displays now marketed by most LCD manufacturers is that the embedded computing devices didn’t have the power to meet the demands of some projects. Exhibit A has often been that a “smart” commercial display could not play out media AND handle the …
