Samsung Partners With HAVRION On IOT/Sensor Platform For Campus Safety February 25, 2020 by Super User
RMG Networks CTO George Clopp On Using AI To Automate Workplace Communications February 19, 2020 by Super User
DSE 2020 Booth Preview: Reveal Mobile’s Location Intelligence Solutions Measure DOOH Viewers & Impacts February 17, 2020 by Super User DSE Booth Previews: Reveal Mobile, Booth M6 What is your big marketing message to attendees and what is it all about?Customers use our location intelligence solutions to measure viewership and the impact of out-of-home advertising, whether mobile or static, digital or traditional. In addition, they use our products to measure attribution and to conduct multi-channel …
Quividi Shuffles Exec Team, With New CEO And Co-Founder Back As President January 13, 2020 by Super User The French computer vision firm Quividi – which has been marketing video analytics into the digital signage and DOOH ecosystems for many years – has shuffled its management team, naming a new CEO, shifting its longtime CEO to the board, and bringing back a founder. Laetitia Lim is the new Chief Executive Officer, with Ke-Quang …
Daniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen January 8, 2020 by Super User Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns on digital billboards across the country. The idea of online media marketplaces is not new – and there are certainly lots of ad exchanges and programmatic digital OOH companies already …
Samsung Launches More MicroLED, Portrait Mode TV At CES2020 January 6, 2020 by Super User The massive CES consumer gadgets show is on this week in Las Vegas, and there are plenty of poor souls from this industry who are obligated to be there this week – dealing with endless line-ups for everything and supply/demand hotel pricing that sees terrifying places like Circus Circus charging $300+ a night. The argument …
Israeli Start-up Touts Smart Audio Delivered As Sound Bubbles To Signage Viewers January 2, 2020 by Super User An Israeli company has started touting digital signage as a good use case for its smart audio technology, which uses computer vision to detect faces, accurately position ears, and send discrete sound bubbles with audio messaging that only the viewer hears. It’s a variation on those focused speaker systems that have been around digital signage …
Infographic: The “Truth Metrics” Of OOH Advertising December 19, 2019 by Super User Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The premise of the graphic, in relation to out of home advertising, is how accuracy and validity of audience measurement goes from AI-powered anonymous audience analytics using cameras and all the way …
DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety December 17, 2019 by Super User I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off. Polish Police worked with Screen Network on “Your …
