invidis Executive Club Dubai: Regional Insights and Global Trends December 12, 2025 by Florian Rotberg Dubai’s digital signage leaders gathered at the invidis Executive Club to explore global trends and their impact on the Middle East. From ROI-driven experiences to AI-powered content, the region is shifting away from wow-factor projects toward sustainable strategies. With fierce competition, commoditized LED, and a consolidating DooH market, the GCC is entering a new era …
Five Luxe: Dubai’s Most Spectacular Hoarding December 15, 2025December 12, 2025 by Florian Rotberg Dubai | Dubai is known for pushing boundaries – and now its newest lifestyle hotspot is making waves not only with luxury hospitality but also with what might be the coolest hoarding in the world. The high-rise party hotel Five Luxe, home to the iconic Pacha Beach Club, dominates the skyline of JBR and Bluewaters …
Carrefour UAE: Increasing Sales with Retail Media AI December 11, 2025 by Balthasar Mayer In-store retail media supported by AI: Majid Al Futtaim, the Carrefour operator in the UAE, and Advertima leveraged a sensor-based targeting campaign for Sensodyne. This enabled the campaign to be played to the right target groups.
DooH: Backlite Media Acquires London Lites November 27, 2025November 26, 2025 by Florian Rotberg Dubai-based Multiply Media Group – widely recognized in the Out-of-Home industry through its flagship brand Backlite Media – acquires UK-based London Lites, a premium digital billboard operator, and adds 65 digital billboards to its UK network.
Sign-Language Signage: Silvia Goes Global October 16, 2025October 16, 2025 by Florian Rotberg Singapore | In a move towards inclusive digital signage, Singapore’s innovative Sign Language Virtual Assistant (Silvia) is set to expand beyond Southeast Asia. Developed by SBS Transit in collaboration with Pantheon Lab (Hong Kong), Silvia will be adapted to Emirati sign language and piloted at Abu Dhabi’s new railway system.
New Gigascreen: 1,000 sqm LED in Jeddah September 4, 2025 by Antonia Hamberger In the Middle East, not every new LED screen causes as much of a stir as it does in Europe. But this one is worth a little fuss: an almost 1,000 square meter large curved screen now spans the exterior of a shopping center in Jeddah.
Middle East: Euroshop Is Coming to Dubai September 4, 2025 by invidis Editorial Team Euroshop, which takes place every two years in Düsseldorf, is expanding to Dubai. The first Middle Eastern edition of the retail trade show is set for October 2026.
EMEA Display Ranking: Samsung Remains Ahead of LG and PPDS July 29, 2025July 24, 2025 by invidis Editorial Team Large-format LCD is losing its top spot in digital signage to LED. But there are still big markets where LCD is widely used. For now, the market leaders haven’t changed.
Dubai: 500-Meter LED Screen to Replace Fountains April 29, 2025April 28, 2025 by Antonia Hamberger A digital landmark takes the place of an iconic one: while the Dubai Fountains undergo renovation, a 500-meter-long outdoor LED screen will light up the promenade. The project is being led by regional signage integrator Blue Rhine Industries.
One1: The B2B Shopping Cart March 13, 2025March 13, 2025 by Florian Rotberg Tel Aviv | One1 Technologies in Israel demonstrates the central role that IT system integrators play in modern societies. With over 10,000 employees and a turnover of more than USD 1 billion, One1 is the market leader in Israel. Many of the country’s largest companies and the Israeli government rely on One1’s services and solutions. …
