Op‑Ed: Al Arabia and the Maturing UAE Out‑of‑Home Market January 27, 2026January 26, 2026 by Florian Rotberg With the recent tender win of Majid Al Futtaim’s mall advertising rights, Al Arabia has taken another decisive step in cementing its presence in the United Arab Emirates. The deal is more than a simple network expansion: it is a signal that the UAE’s out‑of‑home (OoH) landscape has entered a new phase of professionalization – …
DooH: Al Arabia Wins UAE Mall Network and Saudi Airport Contracts January 27, 2026January 26, 2026 by Florian Rotberg Saudi Arabia’s leading out‑of‑home provider Al Arabia has secured two significant wins across the Gulf region, strengthening its position as one of the most influential players in the Middle East. The company has been awarded the advertising rights for Majid Al Futtaim’s UAE malls as well as a 10‑year concession to operate all advertising media …
M-Cube: Textile Projections Light Up Soho House Dinner January 16, 2026 by invidis Editorial Team Soho House and M-Cube closed Design Week Dubai with a projection-driven dinner, turning textile drapes into dynamic, light-filled surfaces.
M&A: Reach Group Acquires Majority Stake in Connectiv January 15, 2026January 14, 2026 by Florian Rotberg Another consolidation move in the digital signage industry – this time in the Middle East. Abu Dhabi-based Reach Investment Group has acquired a majority stake in Connectiv, one of the region’s leading digital signage integrators. The company was founded by Stewart Caddick and is currently led by CEO Joe Rabbah.
Campaign: McDonald’s Ditches Menu Boards January 6, 2026January 2, 2026 by Florian Rotberg McDonald’s Saudi Arabia turned heads by removing all menu boards and challenging guests to order from memory. The viral stunt showcased deep brand loyalty – while subtly proving how essential digital menus remain for QSR operations.
Save the Dates: The Global invidis Event Calendar 2026 January 1, 2026 by Florian Rotberg Munich | In 2026, invidis will once again connect the global digital signage and DooH community with brands, integrators, and technology leaders around the world. As the industry’s leading platform for market intelligence, conferences, and executive networking, invidis will host its own flagship events and partner activations across Europe, the Americas, Asia, Africa, and the …
LED, Beauty & Beyond: H&M’s Dubai Makeover December 15, 2025 by Florian Rotberg Dubai | H&M is reinventing the in-store experience for shoppers in the UAE and Saudi Arabia with new store concepts designed for local relevance. The Swedish fashion giant is rethinking everything – from store layouts and digital engagement to regional collaborations and beauty offerings – all enhanced by immersive LED and digital experiences.
Floating Screens: How Dubai Takes DooH Offshore December 14, 2025 by Florian Rotberg Dubai | Digital out-of-home has long dominated roadside locations and media façades. Now, floating DooH vessels are the latest trend – bringing screens to the audience instead of waiting for the audience to pass by. While many cities have banned the concept, Dubai has taken it to an entirely new level.
Zara: Leading Fast Fashion With Smart Digital Design December 18, 2025December 14, 2025 by Florian Rotberg Dubai | When it comes to global fast fashion, Zara remains unmatched – and that includes its stores. The Spanish brand continuously evolves its retail spaces, sometimes through small iterations, sometimes with bold steps, introducing new categories from sportswear to premium designer pieces and even home furnishings.
Lime: UAE’s Answer to Zara – With a Digital Twist December 14, 2025 by Florian Rotberg Dubai | When it comes to fast fashion, Zara remains the global benchmark. Many regional retailers try to keep up – in style, quality, and store design. But Lime, a UAE-based fashion brand with Russian roots, is making waves with a bold retail concept that caught our attention. invidis visited the latest Lime store in …
