Guinness: Programmatic DooH Star of 2023 March 4, 2024March 2, 2024 by invidis Editorial Team Winter time is Guinness time – and the beer brand made the most of the Australian winter of 2023: The weather data triggered campaign “Guinness Brewery of Meteorology” was named JC Decaux’s programmatic campaign of the year.
42” E-Paper: Dynascan Presents Largest E-Paper Display March 4, 2024March 2, 2024 by Antonia Hamberger Outdoor display specialist Dynascan is jumping onto the e-paper bandwagon – at ISE 2024 the Taiwanese digital signage manufacturer presented the world’s largest e-paper to date, set to launch this year. The technology is ideal for transit shelter and other non-video use-cases.
North America & Middle East: The Digital Signage Market Outlook 2024 March 4, 2024March 2, 2024 by invidis Editorial Team Two dynamic markets with great contrasts: North America and the Middle East attract European digital signage providers – for different reasons. At DSS ISE 2024 in Barcelona, invidis hosted the invidis annual outlook. Florian Rotberg was joined on stage by Dave Haynes and Nita Odedra discussing latest developments in each region.
QSR: Dynamic Pricing after USD 30m Menu Board Rollout March 4, 2024March 2, 2024 by Florian Rotberg Consumers have become somewhat accustomed to constantly changing prices at Amazon and surge-pricing at Uber. But dynamic pricing is still unpopular – not only in Europe but also in North America. QSR chain Wendy’s became center of a shit storm after the announcement that it would be switching to dynamic pricing as part of a …
B12: The Art of B2B-Selling March 4, 2024February 29, 2024 by invidis Editorial Team Globally leading industrial companies and automotive groups such as Siemens, Schaeffler, and Volkswagen are the base of Germany’s economic success. They are also demanding digital signage, trade fair, and showroom concept customers. A Germany-based digital signage hidden champion has positioned itself very successfully in this niche as a B2B sales communications specialist.
Retail Media Networks: The USD 140bn Opportunity February 29, 2024 by Antonia Hamberger From online to in-store: how can the success of retail media be replicated? Find out more in this panel discussion from DSS ISE 2024 with Florian Rotberg from invidis, Jan Reiners from OoH platform market leader Broadsign, and Iman Nahvi from analytics specialist Advertima.
Digital Signage Content: Engaging Experiences Wanted February 29, 2024February 29, 2024 by Stefan Schieker Visible, relevant, memorable and engaging: That is how communication via digital signage must be. Captivating the audience needs a strategy from start to finish. One of the key elements in this is the content.
AI on Device: Microsoft Signs Contract with Mistral February 27, 2024 by Florian Rotberg Microsoft has agreed on a partnership with French AI start-up Mistral to access other AI LLMs in addition to the USD 13 billion deal with OpenAI. The Mistral LLM is particularly interesting for digital signage, as it can also be operated completely locally (on device).
Lenovo: First Notebook with Transparent MicroLED February 27, 2024February 27, 2024 by Antonia Hamberger Transparency is en vogue – not only at ISE but also to the consumer market: Lenovo is currently showing the first notebook with a transparent MicroLED display at MWC in Barcelona. The technology, although alluring, still needs maturing.
More than Signage: Ameria Excites Investors March 1, 2024February 27, 2024 by Florian Rotberg Heidelberg | Ameria has been active on the market for 20 years, initially as a software developer and for the last five years as a digital signage innovator. With Non-Touch, the Heidelberg company builds on contact-free interaction with displays. More than 50 patents have already been approved or are pending. At the annual investor meeting, …
