Brewer activates mobile with billboard coupons November 19, 2010 by Dave HaynesBack at HQ after two days on the Wet Coast with a client. There’s lots of collective hand-wringing out there about how digital signage works with mobile, and the people who really know both say there a lots of ways – notably the promotion and activation of mobile engagement with brands. Here’s an interesting example …
Nielsen's corporate offices lit up by Arsenal Media with digital displays November 16, 2010 by Dave HaynesDenys Lavigne of Arsenal Media has been telling me for a while now about a project his company was working on for The Nielsen Company’s executive offices in Connecticut. That project is now switched on, and Lavigne has passed along a link to a video case study that explains what was done and why. I …
Castrol bankrolling digital signage network for Canadian service partners November 16, 2010 by Dave HaynesScreenScape Networks has done a deal with the marketing company that handles Castrol’s business in Canada that will see a digital signage solution put into auto service centres and retailers. Wakefield Canada does the sales, marketing and distribution of Castrol consumer and commercial lubricants in Canada, and with its client sees digital signage as a powerful tool for …
LG formalizes software ties with BroadSign November 16, 2010 by Dave HaynesLG Electronics USA has made formal its relationship with BroadSign as the software under the hood of its turnkey digital signage solution, called SuperSign Premier-s. The solution was called SignNET when it was unveiled at InfoComm, and BroadSign’s involvement was kept very quietly in the background. To align with another LG digital signage software platform, …
Confirmed: CognoVision acquired by Intel November 16, 2010 by Dave HaynesCongratulations to Haroon Mirza (right) and Faizal Javer, the two main front men at CognoVision have been doggedly selling their video audience analytics the last few years and have now, I assume, reaped the benefit of being acquired by tech giant Intel. The rumor bubbled up the last few days via DailyDOOH (not a lot …
The next Digital Signage Virtual Trade Show runs Thursday November 15, 2010 by Dave HaynesNewBay Media and InfoComm are putting on another virtual trade show in the digital signage sector, this one running Thursday online from 10 a.m. to 6 p.m. EST The online event is free and includes conference sessions with live Q&A, keynotes and vendor presentations; virtual exhibit booths with supplier/buyer interaction; downloadable reference material; and a virtual …
Astral ads more digital boards in Toronto November 15, 2010 by Dave HaynesAstral Out-of-Home, which is part of Montreal-based Astral Media Inc., is adding nine new digital LED billboards in Toronto – which will boost the national network to 32 faces in Montréal, Toronto and Vancouver. Astral’s Digital Network uses, at least they have so far, big YESCO boards. The tech most typically replaces conventional boards, and …
CETW videos – Quickie demo on DC Media's DSMAP November 15, 2010 by Dave HaynesSouth African digital signage software company DC Media was at CETW this past week, showing off its pots and pans but focusing mostly on its network management capabilities. DC’s Trefor Brock walked me through the company’s new DSMAP offer, which is a network connectivity solution that allows complete and direct access to digital signage players …
CETW Videos – Quickie demo on Harmony by Request November 14, 2010 by Dave HaynesI like running into new companies at trade shows and finding out what it is that they do that’s different. Sometimes, there’s not much. But in this case, the Harmony by ReQuest system seems to have a somewhat unique offer. The upstate New York company has been doing high-end digital media storage, management, playback, and …
PQ Media forecasting serious rev growth for DOOH in 2011 November 13, 2010 by Dave HaynesPatrick Quinn, the head of PQ Media, did an update of DOOH revenues and a preliminary forecast for 2011 of growth in this sector this week at the CET World show in New York. Briefly, things are looking good. Quinn calls the overall category DOOH and then breaks it down two ways, as Place-Based Networks …