Rise Vision Formally Goes Free June 26, 2012 by Super User Rise Vision has had a freemium model in place for some time now, with a tiered offer that got you to a kind of all-you-can-eat network operator account for $150/month. But now the Toronto-based company – which has been doing digital signage (starting with LED financial data boards) for 20 years – has gone all …
Tokyo’s Narita Airport Invests Big In Digital Signage June 26, 2012 by Super User Mitsubishi has finished the rollout of what it calls “Japan’s largest digital signage system” at Tokyo’s Narita International Airport, with some 336 displays fixed individually and in clusters around the terminals. I have my doubts it is really the biggest network in that country, but maybe the biggest in an airport, or in one venue, …
Behold, The Meta Twist Tower June 25, 2012 by Super User [youtube id=”cBWUy_LvuTU” width=”600″ height=”350″] So, I’d sum this project up this way: Zum 20-jährigen Geburtstag enthüllt der Flughafen mit Chef Dr. Kerkloh den Meta Twist Tower, eine 41qm große, auseinaderklappbare LED Leinwand, die für News, Werbung und Unterhaltung zum Einsatz kommen soll. Or, better, I’ll paraphrase what OOH-TV kindly puts in English about this new …
Guest Post: In Digital OOH, Only The Best Remain June 25, 2012 by JamesThornton I recently launched my own Digital OOH media sales business [plug: done] and was lucky enough to be able to get it off the ground without having to enter the Dragons Den! I’ve worked in the DOOH arena for a while now, so it was the natural place for me to launch my new business. …
Talking Flat Lady Now Yammering Away At Logan June 22, 2012 by Super User Now I know Logan Airport has some people who understand digital signage and what you can do with it (met one), but I also know based on looking over an RFP for Boston’s airport a couple of years ago that any decisions go through a nightmarish run of committees and processes. We took a look …
More On Those Square LCDs June 22, 2012 by Super User The German firm EyeVis could, I suppose, be manufacturing its own square LCD tiles, but there is a much greater chance they are re-branding units that Samsung was showing last week. EyeVis also apparently had them there, but I was too busy looking at their crazy-shaped MicroTiles alternatives, called OmniShapes. Samsung is doing such a …
Video: Coke’s Digital End-Cap In Israel (Don’t Watch With Drink In Mouth) June 22, 2012 by Super User As I have noted lately, video is under-used in marketing for what is a video-based sector. Here’s an example of an Intel-bankrolled video that is some respects does a great job of showing the benefits of digital end-caps – in this case a Coca-Cola end-cap in use in Israel, powered by YCD software. I like …
Denver’s Airport Goes Big On Digital OOH June 22, 2012 by Super User Denver International Airport is getting kitted out with 118 flat panel displays as part of a digital OOH advertising initiative by Clear Channel Airports. The set-up includes 70-inch freestanding LCD panels on level six of the terminal, six video walls on the concourses, and four 26-foot diagonal LED video towers around the elevator columns in …
Quebecor Gets On The OOH Bus June 22, 2012 by Super User A client asked me to sit in with them on a meeting yesterday with Agence QMI, a company completely unfamiliar to me, except that the QMI was short for Quebecor Media Inc. It was at that point that I learned Quebecor has started a business unit that is re-selling content from its many media publications, like …
Sightings: Video Wall In Toronto Union Station June 21, 2012 by Super User At the best of times, Toronto’s Union Station rail hub is a chaotic, decayed mess that is in wild contrast to the skyscrapers a few feet away that command some of the highest commercial leasing costs in the country or continent. A local media company called IMA Outdoor has had the advertising concession in the …
