MIT Tries LCD Layers To Improve Glasses-Free 3D July 12, 2012 by Super User [youtube id=”VJWJMh1PmR4″ width=”610″ height=”343″] Glasses-free 3D, as now presented, kinda, generally sucks. It just doesn’t look great and the visual trickery that’s done using lenticular lens overlays is probably never going to get to a point that people would want to watch it for sustained periods. Why some companies are using it for ad-based digital …
Dentsu Buys Aegis Group; Deal Includes OOH Giant Posterscope July 12, 2012 by Super User In the advertising agency and marketing services businesses you have probably heard regular references to giant holding companies that own and sit in top of all kinds of big and small companies that make up their eco-systems. The numbers of those giant holding companies just got smaller overnight with word that #5 is size, Tokyo-based …
Samsung Opens Strangely Familiar Retail Presence In Vancouver July 11, 2012 by Super User [youtube id=”S10ZxJXonws” width=”610″ height=”343″] So three things come immediately to mind … 1 – Could the designers have tried, even just a little, to not make an Apple store clone? 2 – They found a guy named Politeski to play the nice Canadian? 3 – The store is just up the road – right, left, …
DPAA Adds NEC, BroadSign Heads To Board July 11, 2012 by Super User As they said they would do, back In April, the Digital Place-based Advertising Association (aka DPAA) has added two elected industry suppliers to its board of directors. Brian Dusho, president and CEO of BroadSign International, and Pierre Richer, president & CEO of NEC Display Solutions, are now part of the inner circle at the organization …
Tech Start-Ups Struggle With Marketing July 11, 2012 by Super User I belong to a local technology networking organization called Silicon Halton, which has monthly meet-ups at pubs (which partially, but not entirely, explains my involvement). I’ve not attended many sessions because for some reason I’m usually out of town on business those nights. But … I did finally get out to one last night. First, …
Sightings: Cool Display Wall at New Revel Casino, Wayfinding at McCarran July 10, 2012 by Super User Four Winds Interactive in Denver does a nice job of a regular email push of a photo gallery of new and existing installations. In most cases a digital sign is a digital sign, but there were some new ones that caught my eye because of design or location. The first is I don’t quite know …
Adcentricity Promotes New Network Partnership Director July 10, 2012 by Super User Éva Pusztahegyi is now the Director of Partnerships at Adcentricity, tasked with “acquiring new partnerships in the Location-Based Digital Out-of-Home space” as well as managing the ones already in place. Adcentricity says it represents nearly 100 partners across North America, with over 200,000 digital location-based screens. Pusztahegyi has been with the company since 2008, and …
2012 DS Investor Conference Agenda Now Out July 10, 2012 by Super User The agenda has now been bedded down for the Digital Signage Investor Conference in New York in mid-October. There are some head-scratchers, but also some folks I’ll be eager to hear from at what will be the 7th edition of the Strategy Institute event, which has been pulled together with the guidance and advice of …
Indoor Atlas Re-Thinks Indoor Positioning July 10, 2012 by Super User The big problem I have with most digital wayfinding systems is that they show you – with icons or even animated paths – how to get somewhere in a mall, or campus, airport, or purposefully bewildering, we’re-not-letting-you-leave casino-resort. But then you get 50 feet away and forget the directions. GPS can’t typically help because you’re …
Eye Amplifies Mobile OOH-Mobile Offer July 10, 2012 by Super User The Aussie-based but globally active OOH firm Eye Out-of-Home has completed what it calls a repositioning project that has resulted in a new marketing line (Inventing possibilities out of home), website and all-encompassing mobile integration. Alastair Bannerman, the company’s Global Marketing Director, says Eye “spoke to a range of people from agency CEOs, creatives and …
