Details on New England start-up GoGo Cast’s deal with Gulf Oil May 25, 2011 by Dave Haynes The Rhode Island-based start-up GoGo Cast announced a deal recently to deploy Digital OOH ad screens at the point of sale in Gulf gas stations in the U.S. The release was a little soft on details so I wanted to first get some sense of the deal terms, real size and timelines before writing anything. This …
DOOHgood: Help the US tornado victims by running Red Cross spots May 24, 2011 by Dave HaynesThe mind-boggling visuals that have rolled in from Joplin, Missouri in the aftermath of Sunday’s EF-5 tornado hit was enough to get DOOHgood into action a little earlier than planned. We wondered about it after the tornadoes in Alabama, but this event – which has taken at least 116 lives – reinforced the need to …
Digital menu boards – for beer May 23, 2011 by Dave HaynesThis is Victoria Day in Canada – the traditional (though inaccurate by date) celebration of the Queen’s birthday. It is a long weekend that marks the official start to the Canadian summer beer drinking season. So this is an appropriate time to point out a pilot program in the Toronto area for a digital menuboard, …
Brinkley leaving Nanonation for Seattle digital services firm May 23, 2011 by Dave HaynesI know Jenny Brinkley mostly through Preset partner Pat Hellberg, who like Brinkley lives in Portland, Oregon. He mentioned the other day that the longtine Nanonation business development exec was taking a new position with a Seattle company. We got in touch and did a quick email interview to find out what’s up. So you …
Apple’s use of iPads for merchandising displays big moment for digital signage sector May 22, 2011 by Dave Haynes When the original Apple iPad was first announced in early 2010, lots of people in the digital signage sector were intrigued by the idea of these little all-in-one players and screens being parked at the shelf-edge in retail. After all, the units offered connectivity, thin footprint, gorgeous screen and full interactivity in something that cost …
TV ratings down, ad rates up: figure that out this weekend May 20, 2011 by Dave HaynesFrom MediaPost, wrapping up the TV upfront week in New York that, according to estimates, may have seen as much as $9 billion allocated to TV advertising. If the Big Four networks are indeed able to command significant price increases in the upfront market, it will again be remarkable just how vast the spread is …
OMD and Ronald McDonald House big winners at CODACAN's Adlympics May 20, 2011 by Dave HaynesCODACAN managed to squeeze in its second annual Adlympics this week without getting waterlogged, a victory given how damp it’s been in the Great Lakes and eastern seaboard the last, well, forever. The event – which has teams of ad agency people competing in fun mental and physical games – was run at the old …
Infographic: Advertising moving from Channels to Formats May 20, 2011 by Dave HaynesMDG Advertising, a Boca Raton, Florida-based ad agency (given all the wet, gloomy NY weather lately I am sure Boca looks pretty good right now to agency people) has developed and published a really nice, tidy infographic looking at what it calls the Shifting Ground: The Changing Scope of Advertising. The agency asserts: “In advertising, …
Adcentricity adds pair to Toronto sales team May 19, 2011 by Dave HaynesI know Adcentricity was looking to add to its Canadian sales team, and evidently the search is done and the new people are in place. Liz Baynes comes out of the agency business and more recently has been on the other side of the table doing media sales. Silvia Ibarra has a background in advertising and …
Sony's new retail concept builds digital signage into design May 19, 2011 by Dave HaynesI wrote last summer about an online sighting of a new Sony store in Japan – expecting a very cool design and being thoroughly underwhelmed. The Japanese electronics giant recently opened a new concept store in Los Angeles and it actually is slick and builds digital screens into the overall design concept, in a way …
