OAAA: Out Of Home Ad Spend Up 4.4% in Q3 November 29, 2012 by Super User The Outdoor Advertising Association of America (OAAA) says advertising revenue was more than $1.5 billion in the US in Q3, up 4.4% from the same period last year. McDonald’s is the big dog in OOH spending, followed by Verizon and Chase. The OAAA says FOX and NBC are also big spenders, and BBC America’s OOH budget grew …
Project Profile: An Elementary Take On Street-Level Interactive November 29, 2012 by Super User [highlight color=”eg. yellow, black”]Editor: I know, that’s not the video I am referencing. They sent me embedded video and then they took the video down. I smell cranky agency.[/highlight] Here’s a large-format street window campaign for the CBS TV drama Elementary – a touchscreen trivia game. People walking by the display – in NYC as …
Digital Wayfinding Firm Jibestream Wins Canadian Innovation Honour November 29, 2012 by Super User Toronto-based wayfinding software firm Jibestream won a competition that saw the small firm dubbed one of Canada’s most innovative companies. The contest involved an audience of more than 500 investors, entrepreneurs, and business analysts at a Canadian Innovation Exchange event Wednesday in Toronto. The CIX event was a real-time stock trading game that involved raising virtual …
People: Koolen Joins PRI AS EU Consultant November 29, 2012 by Super User Digital signage software vet Robert Koolen has joined Platt Retail Institute as Advisor on EU Business Strategy, providing management consulting and business development services for companies on the other side of the Atlantic that are trying to build up business over here. “Opportunities for local growth in many parts of the EU are limited because of …
Spotted: Video Wall Embedded in Scotiabank’s Giant Branding Wall November 29, 2012 by Super User Jeff Wismer of Toronto’s Cineplex Digital Solutions posted a tweet and pic (@jeffwismer) from a new branding wall at the Scotiabank branch at Yorkdale, arguably’s Canada’s toniest shopping mall. It’s an array of four 55-inch LG LCD panels. It’s also a great example of how a big canvas can work with you or against you. …
Red Stripe Takes Brand Experience To A Corner Shop November 28, 2012 by Super User This is just terrific. Jamaican beer brand Red Stripe worked with ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) on a fun brand experience set-up in a London corner shop. The clever people behind it rigged merchandised products and objects in the shop to start playing a classic piece …
UK Integrator Opens Digital Signage Superstore November 28, 2012 by Super User I have a slightly loopy love for press releases from the UK and Europe because I get all these terms I don’t othewrwise see, like bespoke (translation: custom) and hypermarket (translation: big-ass store). Both are part of the news release about a purpose-built, focused showroom for digital signage gear and software at a storefront location …
Mediacos Release Paper On NFC And Mobile Marketing November 28, 2012 by Super User A couple of out of home ad companies and a mobile services provider have put together a good, entry-level white paper looking at NFC from the lens of advertising and engagement (not payment) in Canada and further afield. Called NFC and Marketing: Bridging the Gap, the white paper provides numbers and some analysis, and looks at …
Real Digital Media Expands Sales To Europe November 28, 2012 by Super User Ken Goldberg and his guys at Real Digital Media have crossed the big pond, cutting a deal with a London-based holding company that signals the company’s entry to the European market. Integrated Signage Solutions, Ltd. (or ISS) has exclusive rights to market, license and support RDM’s NEOCAST platform in Europe. Says a press release: Real Digital Media will …
Casio Turns On New Countertop Merchandising Displays November 28, 2012 by Super User Casio Computer is getting deeper into the digital signage business (they have been peddling projectors in the space for a while) with a new countertop display system that is part LED projector, part projection film and part laser something or other. The company plans to market the technology to restaurants and c-stores in Japan, the …
