Research: In-Store Digital Drives Big Sales Increases In Hardware Stores May 1, 2012 by Dave Haynes BrightSign CEO Jeff Hastings is in Lost Wages this week for the National Hardware Show and will be doing a conference session on boosting in-stores ales using digital screens. He’ll be armed with research suggesting double and triple-digit gains on promoted items. The North American Retail Hardware Association did a limited test with member Aubuchon Hardware …
Ayuda Adds Zest To OOH Ad System Offer April 30, 2012 by Dave Haynes The orange-mad folks at Montreal-based Ayuda have launched a new service called Zest, timed for the start of the TAB/OAAA OOH Media Conference this week in Miami. The product is aimed primarily at roadside OOH companies, presumably the many, many smaller ones who may have great locations but few of the back office technologies and …
DOmedia, Ad Planning Giant Telmar Forge Alliance April 30, 2012 by Dave Haynes I’ve no idea how meaningful this will be in activity, but if there is value in the company you keep then DOmedia just developed a very nice alliance with advertising planning giant Telmar Group Inc. The alliance uses an API to connect Telmar with DOmedia and will “will enable Telmar’s agency clients to turn their …
Outdoor Ad Industry Redefining As Out Of Home April 30, 2012 by Dave Haynes The Outdoor Advertising Association of America has its big annual conference this week in Miami and one of the big activities is the launch of a new branding effort to broaden the understanding and usage of the term Out Of Home. The Take Another Look campaign is intended to change the common handle from outdoor …
Imagine Digital Displays That Were Glare-Free & Self-Cleaning April 27, 2012 by Dave Haynes The crazy-smart kids and their profs at MIT have released details and visuals of what could be the glass of the future for everything from eye-wear to public displays. Why? The glass eliminates glare, water droplets actually bounce off and dust and dirt struggle to stick. The glass developed in the lab has arrays of microscopic …
DSA Goes Global April 27, 2012 by Dave Haynes The Digital Screenmedia Association has gone global, establishing a chapter in Asia-Pacific to be called the Digital Screenmedia Association Asia-Pacific (or DSAAP). DSAAP’s headquarters will be in Australia, and the launch team includes: Warren Poots – Representative North Asia (Hong Kong) Ron Graham – Representative South Asia (Singapore) Damien Edmonds – Executive Director Asia Pacific (Australia) …
Transparent LCDs Make The Jump To Vending Machines April 26, 2012 by Dave Haynes I see Stratacache had the forehead-slapper of an idea to demo a new product at a vertical industry show instead of a general digital signage gathering – putting a vending machine version of its translucent PrimaSee product in front of 4,000 vending machine people attending this week’s National Automatic Merchandising Association show in Las Vegas. The …
Spain’s Asoma TV Gives BroadSign Vote Of Confidence April 26, 2012 by Dave Haynes A Spanish Digital OOH network operator has cut over its software platform to BroadSign, news I’m sure the Montreal company is eager to circulate as it works to get beyond the recent Chapter 11 restructuring news. AsomaTV, which operates several digital signage networks in Spain, will be using BroadSign’s software in existing shopping mall and …
Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests April 25, 2012 by Dave Haynes The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last year. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, the organization says, in a release Tuesday, ad revenue for the digital place-based sector grew by 14.2% …
