In Proximity Marketing, You Can Use NFC Or Abuse With BLE February 3, 2014 by sixteenninewpadmin Guest Post: Frank Viljoen Proximity Marketing has received a lot of attention lately – all of it focused on the idea of using technology for the localized distribution of advertising content associated with a particular place. The key word about this tech is distribution, and the big question to ask is whether that distribution comes …
Preset Mixer Sponsor Profiles: Digital Signage Expo February 3, 2014 by Super User The Digital Signage Expo trade show has itself been a sponsor of the annual Preset Mixer, which is really cool. When Chris Gibbs, the guy who runs DSE, approached me about sponsorship he said the mixer was now firmly part of the DSE experience, and the show wanted to support it. That backing started in …
YCD’s Live Player Joins Android Digital Signage Parade February 3, 2014 by Super User YCD Multimedia has joined the ever-growing list of mainstream PC-driven digital signage software companies that have developed a variation for low-cost Android playback devices. In an interesting spin, the company has also released what would be a browser-driven version tuned to Samsung’s proprietary Smart Signage Platform. The two new products are being showcased this week …
Mixer Host Profile: The Preset Group February 3, 2014 by Super User The annual Preset Group Mixer at DSE actually pre-dates the host company, as the first mixer was a loosely organized gathering in 2009 among the flaming fire pools, brass rails and red velvet of the Peppermill Lounge in Las Vegas. I did that one under the auspices of Digital Out-of-home Professionals and Executives Society, otherwise …
Digital Out Of Home Is All About Location, Location, Location February 2, 2014 by Ryan Gushue Guest Post: Jeremy Ozen, Vistar Media Whether you’re house-hunting or just watching people do that on HGTV, you’ve doubtlessly heard the magic triplicate phrase: Location. Location. Location. But “location” is no longer just the provenance of the real estate industry. Location, increasingly, is the domain of the marketer. For those of us who have embraced …
Baanto’s Touch Tech Gets Faster, Snappier, Easier February 1, 2014 by Super User I’m in over my head almost immediately when it comes to assessing the tech and the value of touchscreen technology, but the simpleton thing I really do know is that many of the large format touchscreens and overlays I’ve tried in the marketplace are buggy, slow to respond and don’t behave much like what consumers …
New Barix Solution Pushes Digital Signage Audio To Smartphones February 1, 2014 by Super User Barix is at ISE and DSE over the next couple of weeks demo’ing what it says is a unique solution to get audio into retail and other digital signage environments by sending the sound to smartphones via WiFi. I’ve seen stuff like that before, so I don’t think the concept is unique, but perhaps the …
This Is The End … For Intel AIM February 1, 2014 by Super User Intel sent out a “Product Change Notification” Friday letting customers and the larger ecosystem know that no more development is being done on its face pattern detection system know as the AIM Suite, the product originally known as Cognovision. Intel Retail Solutions Division (RSD) remains committed to enabling Retailers, Brands and Digital Agencies improve business …
Adcentricity In Bankruptcy Protection Process; Creditors Owed $3.8M January 31, 2014 by Super User Adcentricity, the Canadian media company started to roll up and sell the aggregated media inventory of scores of small to large digital out of home media networks, has officially entered the bankruptcy protection process. The collective companies that fall under the Adcentricity umbrella owe $3,828,909.35 to creditors, according to papers filed in Ontario courts through …
Projects: Macy’s Gets Projection-Mapped For Super Bowl January 31, 2014 by Super User It’s Super Bowl week in New York, and while there is lots of head-scratching going on about the wisdom of staging the game in early February in the Nor’Easter corridor, there’s no doubt it’s a good locale in media and brand dollar terms. One of the big Wow factor visual events is a projection mapping …
