Harris Broadcast Re-Brands As Two New Entities March 17, 2014 by Super User Harris Broadcast has re-branded itself with a pair of new handles – Imagine Communications and GatesAir – and laid out its future path which, not surprisingly, makes no mention of continuing to play in the overcrowded digital signage sandbox. The companies had a MediaDay at Madison Square Garden in New York today to outline its marketplace directions: Imagine Communications …
JC Decaux Acquires CEMUSA in 80M Euro Deal March 17, 2014 by Super User The biggest OOH company in the world just took out one of its competitors, and got some prime ad properties in the process. JCDecaux SA has signed an agreement for the acquisition of 100% of CEMUSA for an “enterprise value” of 80 million euros. The closing of the transaction, says a release today, is subject …
New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network March 17, 2014 by Super User Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital advertising network for retail pharmacies, called Pharmacy Health Network. The network had 63 percent recall, and 74 percent of those interviewed indicated ads are more believable when viewed in a pharmacy. PHNTV …
Google Q&A: How The Tech Giant Plugs Into Digital Signage March 14, 2014 by Super User I had quick chat with Vidya Nagarajan of Google in the Intel booth at DSE. She was there answering questions about the Chrome platform and the potential use cases for digital signage. I followed up with a series of questions, via Google’s communications folks, and Vidya kindly got back to me with answers. Here’s what the …
Projects: Raspberry Pi Drives Dry Cleaner Sign Network March 14, 2014 by Super User Raspberry Pie is probably bad news for people in the business of stain removal, but Raspberry Pi appears to be working just fine. Here’s a dry cleaner chain in Richmond, Virginia that’s using the low-cost micro PCs and running Rise Vision’s free CMS. The signs are pretty much just emulating the company website and embedding …
Store Everything On Your Signage Network For Maybe $10 A Month March 13, 2014 by Super User In another sign existing business models are getting disrupted and pushed by a combination of cloud, dropping costs and plain old clout, Google has announced today that users can store 100 GB of files on its Google Drive cloud storage infrastructure for $2 a month. You can store a terabyte for all of $10 a …
DSA Announces Awards Of Excellence, 2nd Awards In Four Months March 13, 2014 by Super User The Digital Screenmedia Association has pushed out a news release announcing the winners of its 2014 Awards Of Excellence. These are not the same awards as the ones – called the DSA Crown Awards – that the DSA handed out a little over four months ago in New York, ahead of what’s now called CEW. This …
$150 Matrix Mini-PC Can Hop Between Android, Linux March 13, 2014 by Super User Here’s a possible alternative for the crowd using HDMI sticks and Raspberry Pi kits to restrict hardware costs on their digital signage networks: the Matrix Mini-PC. The Chinese-made Matrix, from a company called TBS, is a single board mini-computer with an ARM A9 quad core processor and quad core graphics, and a set-up that allows …
Webinar To Portray Digital Signage 11 Years Out. Yeah, Right. March 12, 2014 by Super User If I go back 11 years, to 2003, almost none of the technologies and services that define our day to day lives even existed. They weren’t even at the noodling in the coffee shop stage. YouTube was still a couple of years out from being started. The Facebook didn’t exist. Windows XP was dominant. Palm …
Video You Can Shop While You Watch March 12, 2014 by Super User Mine All Mine on Nowness.com It will shock most readers, but in truth I am not all that well versed in contemporary dance or fashion. But I nonetheless watched this video because of the built-in capability: it’s shoppable. The online culture site Nowness has started running videos that blend content and commerce. As Luxury Daily …
