Shopper Marketers Bring Pharmacy Digital OOH Network To Ireland April 10, 2014 by Super User I’ve seen shopper marketing companies nibble around the edges of the digital signage and digital OOH sectors through the years, but a company called Visualise has taken a bigger bite and gone in on a partnership that sees screens going into a Irish pharmacy chain. Visualise and the Belgian digital media firm iDklic are rolling …
Amazon Fire TV As Digital Signage Player April 9, 2014 by Super User As soon as Amazon announced its $99 Fire TV HD media player – a competitor to Apple TVs, Roku boxes and other similar devices – there would have been developers here and there wondering if this tidy, low-cost unit would work as a digital signage player. Not surprisingly, work is underway. A developer who already …
A $129 One-Time All-In Digital Signage Solution From Norway April 9, 2014 by Super User How about $129 for a digital signage system, and you’re done? That’s the admittedly low-end, absolutely entry-level proposition being floated by the Norwegian software firm Tellystream, which has figured out a method to drop very basic software on an available PC and use multimedia sharing technology common across most late model Samsung TVs. The Tellystream …
Does An Even Smaller Raspberry Pi Offer New Digital Signage Uses? April 9, 2014 by Super User The teeny $45 Raspberry Pi micro-computers just got smaller, with a new mini module that shrinks down the size of the device and opens up some new possibilities for digital signage applications. The Pi devices were already quite small, but the new module is small enough to fit inside a small display enclosure, opening up …
Tapping The Social Media Firehose For Digital Signage Content April 8, 2014 by Super User When I spend time with consulting clients who want to have, or are upgrading, public-facing digital signage networks, the conversation around the content mix usually involves a discussion about what the client does with social media. Usually, it’s very little, because social media is this big, unwieldy thing that keeps shape-shifting and causing trouble. That’s …
Global Ad Spend Up, Mobile Biggest Growth Driver: ZenithOptimedia Report April 7, 2014 by Super User The giant ad agency holding group ZenithOptimedia has issued a report this morning predicting that global ad spend will grow by 5.5% in 2014, reaching US$537B by the end of this year. That number is up from the December 2013 version of its quarterly forecast – owing primarily to what’s seen as stronger growth in the …
Only $4,650 For A Big Stack Of Not Much April 3, 2014 by Super User So far this week, the research company that recently declared the digital signage market is worth $14.87 Billion (and got coverage for that), also declared the following: Bring Your Own Device (BYOD) & Enterprise Mobility Market worth $284.70 Billion by 2019 Armored Vehicle Market worth $28.62 Billion by 2019 Flow Meters Market worth $7.9 Billion …
Ronin Gets New COO-CFO; Former CFO Joins RNIN Alumni Company (No Really) April 2, 2014 by Super User I don’t tend to cover management changes or new hires in this sector as my reader analytics tell me very conclusively that almost no one gives a crap. However, this one is kind of interesting. Wireless Ronin has appointed John Walpuck as its new Chief Operating Officer and Chief Financial Officer, replacing Darin McAreavey, who resigned …
Projects: Twitter Gets Immersive In Hall Of Mirrors April 2, 2014 by Super User Social Soul from MKG on Vimeo. Delta Air Lines commissioned an experiential marketing agency and a couple of interactive artists to come up with an immersive installation called Social Soul, which ran at last month’s TED conference in beautiful when dry Vancouver, BC. Developed by MKG, Social Soul was a custom structure people could walk into, …
DPAA Shifts Annual NYC Summit to November; Now Same Week AS CEW April 2, 2014 by Super User The Digital Place-Based Advertising Association’s 7th annual Video Everywhere Summit will be held on Tuesday, Nov. 4 at the Crowne Plaza Times Square in New York. The event has shifted from October into early November and is now lined up with the Ad-Tech and CEWorld trade shows that run concurrently at the Javits Convention Center …
