ViA Debuts Rugged Android Tablet For Digital Retailing July 15, 2014 by Super User There were dozens of companies in the various trade halls of Computex in Taiwan last month showing tablets of varied sizes, but I didn’t see many that looked tough enough to handle more than simple home usage. Ruggedized tablets have the same DNA as consumer grade ones, but they’re engineered to handle the rigors of …
Projects: Samsung Turns On Interactive Touch Walls To Peddle Appliances At Best Buys July 11, 2014 by Super User Samsung has just unveiled a new digital in-store shopping experience designed to help consumers decide on just the right home appliance. Called CenterStage, the 3 by 3 interactive video wall showcases Samsung’s portfolio of appliances in Best Buy stores with ultra-realistic, life-size displays. In a news release, Samsung says: consumers find appliance shopping confusing and uncomfortable. …
Ingram Micro Acquires Rollouts July 11, 2014 by Super User Completely, totally missed this, but for the record … On June 30th Ingram Micro announced it had acquired with Rollouts, the Minneapolis-area IT services company that among many things has done a lot of digital signage deployments around the United States and Canada. Rollouts’ unique and national technicians network, experienced project management team and extensive …
DSE One Sets NYC Agenda July 11, 2014 by Super User The agenda details are available now for the DSE ONE conference Oct. 21 in New York. It’s a new full-day education and networking event “designed specifically for middle and upper management decision-makers whose organizations are interested in exploring new ways to communicate more effectively with their customers and employees through existing or planned digital signage, interactive …
Projects: Shelf-Edge Digital In Europe July 11, 2014 by Super User The in-store marketing firm Alrec Instore now has more than 3,000 networked screens running in European stores that are mounted at the shelf edge in aisles and sales counters, all aimed at moving tobacco product. The units – one in line with smokes and the other over top a cabinet that has (I think) chewing tobacco, …
France’s Quividi Opens North America HQ In Sunnyvale July 10, 2014 by Super User I was just talking with someone today about the struggles Asian and European companies can have trying to market in North America without actually having an office or people there. With Intel out of the game, Quividi is without question the big boy in the video analytics-audience measurement part of digital signage. They are based in …
Projects: A Tale Of Two Projected Cars July 10, 2014 by Super User There have been a couple of demo projects out recently that have really pushed some new thinking about how motor vehicles could be marketed in showrooms or, possibly more to the point, in places away from car-filled showrooms. Christie Digital demo’d projection mapping on the small surface of a car of a scale model car …
The Digital Signage Will Be In Here July 9, 2014 by Super User As a consultant who helps end-users figure out what they want to do, and what to use, I start my days with the same sorrow-filled declaration: “If only I had more software options …” OK, maybe not. I keep a database of digital signage CMS platforms and by my count, there are at least 150 …
Guest Post: Digital Signage Plays Prominent Role In Broader Marketing Ecosystem July 9, 2014 by Michael Arnett Guest Post: Michael Arnett, Aurora Dynamic As impressive and flexible as digital signage is, all things considered it’s a significant piece of a much larger, cohesive communications puzzle. Strategic efforts should always be mindful of the other digital mediums in play for established brands, most notably online and mobile. Catering to connected viewers …
DSrupted: With Beacons, There Is No Offline July 8, 2014 by Super User One of the great sessions planned for DSrupted in September is built around the most buzzed in-store technology these days – Bluetooth Low Energy beacons. There’s a huge amount of interest in tech that activates engagement with smartphone-clutching consumers, but not a hell of a lot of understanding about how the technology can best be …
