Projects: Silver Jeans Gets Big Screens November 14, 2013 by Dave Haynes Retailer Silver Jeans Co., which sells guess what, has turned on a new stylized concept store that puts a video wall as its centerpiece. The new concept uses music and video wall technology (from YCD Multimedia) to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans’ story. The concept store …
Nothing Says Christmas Like An Intel® Core™ i5-2500S November 14, 2013 by Dave Haynes I’d file this under curios – in that way Intel can do curious things. Like launch a digital signage content management system the market didn’t need (and then largely make it disappear). Five months later and still waiting for the guest post offered and accepted by Joes Avalos. Anyway, Intel is opening a pop-up store …
New DOOHgood Spots For Canadian Market November 13, 2013 by Dave Haynes The team at Cineplex Digital Solutions did a piece for DOOHgood when the tsunami hit Japan and they have come up with a spot this week to help the typhoon victims in the Philippines. This is a 15-second landscape spot and it is available in three file types. You can download your choice here: https://drive.google.com/folderview?id=0B-Yc0l46SaT3aldGZ20zV0ZFTnM&usp=sharing As …
Projects: From Moscow, An Interactive Stupid People Trick That Works November 13, 2013 by Dave Haynes I’m not a big fan of what I call Stupid People Tricks involving interactive gesture stations in public places, but this is not bad. First, there’s a genuine reward for getting “engaged” with the thing. Second, the activity has some obvious, tangible tie to the brand and the event tie-in. Third, it’s not all that …
Static Digital Media For US DOOHgood Efforts November 13, 2013 by Dave Haynes Have a simple network that juts runs a cycle of PNGs and JPGs? Like many billboard networks? Brett Sutch, the Owner/Creative Director, of Pittsburgh-based iDevise Marketing & Media has provide a pair of static files that can be used for US networks that want to support the Red Cross effort for the Philippines, but don’t want …
DOOHgood Appeal For UK Digital Signage Networks November 13, 2013 by Dave Haynes Alex Hughes and his team at London-based Amigo Digital have come through, as promised, with a great 15-second silent spot for the UK market, intended to drive donations there to Philippines relief. You can preview and download it off this Vimeo page: https://vimeo.com/79301005 Alex is working with some clients to get this on their screens, including …
MIT Shows Off Amazing Tactile, Shape-Shifting User Interfaces (w/video) November 13, 2013 by Dave Haynes inFORM – Interacting With a Dynamic Shape Display from Tangible Media Group on Vimeo. The frighteningly bright young minds at MIT are making a lot of progress with the concept of changing interactivity from graphic user interfaces to tactile ones. I can’t begin to explain how this all works, but it’s intriguing and impressive. The …
Amscreen Steps Up In UK With Own Donor Campaign November 13, 2013 by Dave Haynes This isn’t tied, as far as I know, to spots created via DOOHgood, but that’s of no consequence. Here’s a great example of a media network seeing the situation, realizing it has tools to put in play, and doing something about it. We need more networks doing that. Digital OOH operator Amscreen is running charity …
Hey Networks, Now We Need Your Help! November 13, 2013 by Dave Haynes In a little more than 24 hours we have turned around great 15-second creative spots for digital signage and digital out of home networks in multiple countries, all driving donations to national Red Cross organizations that will reliably send aid to the millions affected by the nightmare typhoon that hit the Philippines. We’ve got spots …
Touch Our TV And We Call The Cops November 13, 2013 by Dave Haynes Steve Harris of Cineplex sent this little story and pic from a recent road trip. I was hanging around the Charlotte airport waiting for a connecting flight when I noticed this sticker on a digital sign that was mounted beside a fast food place … think sausage, biscuits & gravy. The content was a repetitive …
