German Digital OOH Campaign Aims At Women; Tells Men To Move On May 21, 2015 by Super User The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. It’s a digital poster campaign for a …
When Even The Basics Get Missed … May 21, 2015 by Super User Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of …
Digital Signage Biggest Growth Driver For Internet Of Things Business: Report May 20, 2015 by Super User The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff …
LG Shows Off Prototype OLED Panel That Goes Up Like Fridge Magnet May 19, 2015 by Super User This is getting a little crazy. A decade ago you needed two guys to manhandle a 55-inch LCD or (particularly) a plasma panel into place on a wall mount. Now we learn, via OLED-info, that LG has shown off in DS. Korea an OLED 55-incher that weighs all of about 5 pounds and is a …
Docs: Mark Boidman’s Digital OOH Industry Analysis May 19, 2015 by Super User M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in San Diego. It’s a really solid, DEEP dive into the advertising side of this business and a nice big bucket of cold water for anyone hot and bothered about ALL the …
Pattison Onestop Rolls Out New Big Screen To Mobile Service May 19, 2015 by Super User The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. With Engage, says the company in a news release, marketers will be able to create more relevant and …
Projects: The Furniture Mart That Ate DFW May 19, 2015 by Super User I have two distinct thoughts about a new monster-store in the Dallas area called Nebraska Furniture Mart, which a7 560,000 sq. ft. is big enough to house three Walmart Supercenters inside. 1 – I kinda want to see it and what they do to help people find their way around 2 – I get exhausted thinking …
Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads May 18, 2015 by Super User A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. We’ve seen several companies come and go marketing products that use machine learning and cameras to look for, detect, count and roughly analyze faces that happen to look in the …
Attention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea May 18, 2015 by Super User Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last …
Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question May 16, 2015 by Super User When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. Here’s a great example of a company putting that in practice: There are screens now at London Heathrow Terminal 2 that tell arriving passengers, as they are standing …
