Google’s Evolving Future In Digital Signage October 30, 2015 by Super User The digital signage ecosystem has developed at least two distinct camps, with distinct points of view, about the presence of tech giant Google in this relatively teeny industry. On one hand, there are people like me who think a company with a huge impact and footprint on the everyday working and personal lives of billions …
Uber Competitor Gett Using Digital OOH Screens To Optimize Messaging In NYC Campaign October 29, 2015 by Super User I wonder sometimes if there is more blah-blah going on about real-time, hyper-targeted Digital OOH campaigns than actual executions, but here’s an example of a brand pushing immediacy and relevance through the medium. Gett is an on-demand car service building up its user base and competing with Uber, Lift and taxi companies in New York …
Raspberry Pi Gets Custom Manufacturing October 28, 2015 by Super User Web traffic tells me there are a lot of people out there interested in using Raspberry Pi micro-computer boards as digital signage players, since it is possible to put together a player for less than $100. That crowd will be interested in news that the Raspberry Pi Foundation’s commercial subsidiary, Raspberry Pi Trading, will offer the main …
Cineplex Adds Digital Hoarding To Shopping Malls October 27, 2015 by Super User Cineplex Digital Solutions has launched a new experiential Digital OOH product in Canadian shopping centres that it suggests is a better way to mask vacant storefronts in malls and other retail environments. Cineplex says its plug and play experiential video wall set-up, called Digital Hoarding, “turns a blank space into an engaging and interactive experience that …
Digital Art Gallery Start-Up Skips Hardware R&D By Using Smart Signs October 27, 2015 by Super User A digital artworks startup, one of several that have popped up in the last couple of years, has realized it could dodge a lengthy, painful and expensive R&D phase by forgetting about custom display hardware and simply using a smart sign display. Digital art platform provider Blackdove is using Samsung’s smart signage system on chip displays as the delivery vehicle …
Projects: The Biggest Indoor Projection Map Project In US October 26, 2015 by Super User Hat tip to DailyDOOH, as I missed this one when the release came out … Here is a terrific example of what can be done with projection mapping INSIDE a room with controlled lighting conditions – the ceiling on Union Station in St. Louis, MO. Solutions provider Technomedia describes the “Grand Hall Experience” as the largest permanently installed indoor …
Projects: Microsoft Opens Massive Flagship Store in NYC October 26, 2015 by Super User This would have cost Microsoft a couple of bucks – a massive five-level shop on 5th Avenue in New York that is, happy to see, even more about screens than the 110 other screen-heavy stores it already has operating out in the market. This one has 22,000 square feet of space, and the signature is a …
How Four Winds Used Own Product To Boost Morale, Culture And Employee Engagement October 26, 2015 by Super User If there was a highlight for me from last week’s Forward conference in Denver, it was probably the opening session run by David Levin, the CEO of Four Winds Interactive, which put the event on. I’d tend to think of these kick-off sessions as welcomes and walk-throughs of what to expect, and not a bunch …
How A Company Saved $500 Million By Using Digital Signage October 23, 2015 by Super User In my old newspaper editor days, I verbally slapped around my reporters if they did something called Burying The Lede – putting the big news at the end of the story, if they got it in there at all. I needled a guy from EY (aka Ernst and Young) the other day at the Four Winds …
Impressions From Four Winds’ Forward Event October 23, 2015 by Super User Sitting at Denver’s airport, lamenting how I managed to book a flight with a time window that pretty much mirrors the time window for tonight’s Blue Jays-Royals game. No WiFi on plane, so I am pooched. Go Jays. The first stab by Four Winds Interactive at a thought leadership conference wrapped today at noon, after a …
