New Interactive Digital Signage Conference Set For Baltimore This Fall June 17, 2016 by Super User A new conference has bubbled up for the industry this fall, this one called Interactive Digital Signage Technology and slated for Sept. 21-23 in Baltimore. Yeah, Baltimore. It comes on the matching dates of the 2nd Four Winds Interactive conference, called Forward, that will run in Denver. The event is being put on by Active Communications International, …
Samsung Just Bought A Rich Media Ad Serving Company June 17, 2016 by Super User Samsung Electronics now owns Montreal-based AdGear Technologies, Inc, a software company that has a rich media ad buying, targeting and serving suite that works across all kinds of screens. The company describes its offer as full-stack advertising platforms that give customers “advanced advertising analytics, proprietary targeting, cross-channel attribution measurement, ad serving for advertisers and publishers, …
Novra, International Datacasting Merge June 16, 2016 by Super User A pair of Canadian companies that have been either directly in or around the digital signage business in recent years have merged. Ottawa-based International Datacasting Corporation will now operate as a wholly owned subsidiary of Toronto’s Novra Technologies. “This merger positions Novra extremely well to continue serving current customers and to address new and expanding markets with a …
Event-Based UK Digital Signage Firm Adds Permanent Offer – NowSignage June 15, 2016 by Super User Another company has entered the hyper-crowded digital signage, with the twist of using low-cost Amazon Fire set-top boxes and HDMI sticks. Manchester, UK-based EventBeat had already been doing what it calls social signage – temporary set-ups at events – but has gone permanent with what it calls NowSignage. It’s a cloud-based, web-centric platform designed to run …
Sixteen:Nine Podcasts: Randy Dearborn, MGM Resorts June 15, 2016 by Super User Randy Dearborn has been running digital signage networks since 1993, starting with a skunkworks set-up at Treasure Island in Las Vegas and building that up to a network that covers 1,000s of screens across the MGM Resorts International portfolio. Now he’s Vice President, Multimedia & Guest Technology, and oversees both the low-rise and high-rise screens in …
4 Reasons Why Retail Should Adopt Omni-Channel Digital Signage June 14, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Some buzzwords and buzzphrases are just inherently bad. My favorites include “boil the ocean,” “sync,” and “edgy.” Tip: avoid the word edgy unless you’re talking about knives. A bad buzzword is one that doesn’t add something to the conversation, and isn’t a concrete concept that can be capitalized on. Omni-channel is …
Up Tomorrow On 16:9 Podcasts: Randy Dearborn Of MGM Resorts June 14, 2016 by Super User Last week I spent some time in Las Vegas with Randy Dearborn, who has been doing digital signage since 1993, since before anyone called it digital signage. He started with a skunkworks operation at Treasure Island and now runs one of the most extensive, diverse and sophisticated networks on the planet, encompassing all the screens …
PATTISON Onestop Catching Up With Captivate In Canadian Elevator Media Race June 14, 2016 by Super User Canadian outdoor media owner PATTISON Onestop appears to be catching up to Captivate when it comes to market dominance in the elevator media space – having just announced a deal to take over a set of Canadian buildings from its Boston-based rival. The company, a division of PATTISON Outdoor Advertising, has added to its Digital Office Network …
Slides: Start Your Digital Signage Project With Why, Or Don’t Even Start It June 13, 2016 by Super User Following on the old, here’s a very new take on signage – my presentation last Tuesday morning in Las Vegas at the InfoComm Digital Signage Summit. It’s not really a look at the market as a whole. It’s much more a long-form riff about the utter importance of strategy, and my open questions about some …
Time Travel: My Early 2009 Take On Future Of Signage June 13, 2016 by Super User Wow, just stumbled on this presentation I did in Montreal, at some conference or other, back in early 2009. I had most of what I was blabbering on about right, but it’s so old I was talking about Flash and Silverlight. Back then, I was also a lot more bullish about digital OOH. That just …
