Sixteen:Nine Podcasts: Two Months And 15,500 Downloads In July 1, 2016 by Super User It’s now been a couple of months since the first episode in the Sixteen:Nine Podcasts series went live, and 11 episodes are now up. The podcast-hosting site shows about 1,400 listens, but that’s a fraction of the real story. The podcasts are up on Google Play and iTunes, and the RSS feed is hooked in …
The Next Wave Of Interactive Sidewalk Kiosks Will Sniff For Leaks And Log Traffic Jams July 1, 2016 by Super User hat tip to @thegreatgadsby for noticing this … The tech publication Recode has a really interesting post up about how those interactive stations that are showing up on big city streets, replacing phone booths, are much more than information hubs with free Wi-Fi supported by digital OOH ads. The product that Google-backed Sidewalk Labs is marketing …
16:9 Podcasts: Rick Cope, NanoLumens June 29, 2016 by Super User In this episode, I’m speaking with Rick Cope, the founder and CEO of NanoLumens, which makes and markets its own line of unique indoor and outdoor LED displays from its facilities in Atlanta. Rick has a really interesting background, coming out of the US Marines and being in the thick of things during Desert Storm, …
On The Road – Limited Posts June 28, 2016 by Super User Traveling this week and tied up with a consulting client, so posts will be limited … at best. Back to regular frequency later this week.
Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures June 26, 2016 by Super User There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. Canadian workplace apparel retailer Mark’s won a Bronze Lion under the Creative Data category at the Cannes Lions awards …
Projects: BMO Lights Up Twin Video Walls In Toronto’s PATH System June 24, 2016 by Super User This is a pair of 3 by 5 video walls, using 55-inch narrow bezel displays, in the underground PATH concourse system/maze that connects most of the big office towers in downtown Toronto. Done for BMO Financial Group, the wall is in the walkway system at BMO’s flagship location, First Canadian Place. The guys who put it …
Free Stuff: Screenfeed Makes US and Canada Holiday Spots Available June 23, 2016 by Super User The guys at Minneapolis-based Screenfeed have developed a couple of free-to-use national holiday greetings for American and Canadian clients and prospects. The trade-off is that you’ll need to open an account with the company, which means you’re then in Screenfeed’s marketing loop. That’s not a bad thing, though, because they do great work and it’s …
How Much Time Do Digital Signage Displays Really Have With Viewers? June 23, 2016 by Curtis Tilly Let’s face it – digital signage. with some exceptions, is a glance medium. What’s scheduled to screens has seconds to get noticed, absorbed or ignored. But how many seconds? How long do we typically have for content to connect with consumers? Well, not long at all. Almost all of us are so wired into the steady …
Projects: LED Staircase Leads Way Into New Vegas Nightclub June 23, 2016 by Super User I’m not quite sure how a company based in Ottawa, Ontario got a nightclub deal in Las Vegas, Nevada, but UTG Digital Media from Canada’s capital has installed a slick LED staircase at the new JEWEL Nightclub at the Aria casino-hotel. The club opened in May, and is managed by the hospitality company Hakkasan Group, which also …
IoT Meets Digital Signage: July 12th Webinar June 22, 2016 by Super User It was pretty rare for me to patch in to a webinar, let alone run or be part of one – but all of a sudden I’m doing a bunch. The next one is the second in what is a series of online discussions I’m doing with Canonical, the guys behind Ubuntu Linux. I did …
