STRATACACHE Acquires Finnish Shopper Analytics Startup Walkbase September 27, 2017 by Super User Dayton, OH-based STRATACACHE has fully acquired an interesting Finnish startup called Walkbase that generates in-store analytics on shopper characteristics and patterns. The company’s software stack does the sort of tracking that uses things like roaming Wi-Fi from smartphones, as well as in-store sensors, to attach anonymous personas to consumers and then develop rich analytics around …
Sixteen:Nine Podcasts: Laura Davis-Taylor, High Street September 27, 2017 by Super User Laura Davis-Taylor is a really well-known and much-loved expert when it comes to how digital fits in retail. She was a consultant for many years, but more recently has worked for some very large agencies – dealing with equally large retail and brand accounts. Now she’s back doing the consulting thing, by her choice. She’s …
Digital OOH Network Outcome Health Plans To Add 2,000 Jobs By 2022 September 26, 2017 by Super User Chicago-based Outcome Health – long known as Context Media – did a press thing in that city this morning, announcing plans to grow from 600 staffers to 2,600 in the next five years, and make room for that growth in a North State Street office tower with its own name on the front. “Outcome Health …
How To Maximize Audience Engagement With The Right Kinds Of Content September 26, 2017 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix The whole point of your digital signage is to get your audience to stop, pay attention and take whatever action your message asks them to. How should you present the information – which type of content is right for each message? Should you use a still message, or one with …
Oslo Transit Shelter Serves Coffee If You Strike Up A Conversation September 26, 2017 by Super User This is a bit of a stunt, but also a nice, gentle heartstring-tugger of a digital out of home campaign done in Oslo, Norway for a volunteer organization. The volunteer website Frivillig.no is trying to encourage people to spend time talking to lonely and shut-in senior citizens through a live camera and screen set-up in …
Sephora, Uniqlo Add Digitally-Rich Flagship Stores In Barcelona September 26, 2017 by Super User Information is limited from official channels, but I have seen word here and there about a pair of digitally-rich flagship retail stores opening in Barcelona – for Sephora and Uniqlo. The Sephora concept store appears to have a long corridor leading to the cosmetics shop flanked by a series of tall, fine-pitch LED panels, and …
New Seneca Digital Signage Player Includes HDCP Compliant Video Support September 25, 2017 by Super User Syracuse, NY-based Seneca has started marketing a digital signage player that has a built-in TV tuner and is HDCP compliant – meaning that network operators are on the right side of copyright laws if they build live TV into their programming. HDCP is short for High-bandwidth Digital Content Protection, and it’s what a lot of …
Is Coca-Cola’s Big Robotic Billboard In Times Square Mechanical Overkill For Visual Effects? September 25, 2017 by Super User The big three-dimensional robotic billboard that Coca-Cola bankrolled and switched on this summer in New York’s Times Square has generated lots of attention, and led to an interesting debate about whether it’s a brilliant showcase of attention-grabbing technology, or mechanical overkill for effects that could largely be created inside the content. I haven’t seen the …
Digital Screens Replace Paper Tags At Cafe Food Stations September 22, 2017 by Super User Haven’t seen this before … displays fixed above the food guards that you’ll find in cafeterias and buffets all over the place. New partnership between Denver-based school menu-maker Nutrislice and BSI, who since originally posting ome readers have helped me find and link to here (thanks!). We’ve all had the experience of wandering around with …
Keywest Technology Debuts Swiss Army Knife Media Player September 22, 2017 by Super User Software and solutions companies are always pushing out news of platform updates, but it’s not that often I see one of these companies talking about new hardware they’ve put together. Kansas City-based Keywest Technology, which has been around this industry for 15 years, is touting what it calls a multi-use player that operate as a …
