MLB’s Mets Keep Players Informed With Clubhouse Digital Signage October 2, 2017 by Super User Business communications is a very active vertical for digital signage, but I don’t think I’ve run into another project like the workplace communications being used at Citi Field for baseball’s New York Mets. Like most pro sports venues there are screens in the concessions areas and elsewhere, but what’s different here are screens in the …
The Rule Of Thumb For Direct-View LED Viewing Distances Is All Over The Place September 29, 2017 by Super User So what is the real rule of thumb for viewing distances for direct view, fine pitch indoor LED displays? I thought it was 10 feet for every 1.0mm pitch, 15 for 1.5mm, 20 for 2.0mm and so on, and have certainly seen that used. But … Christie’s rule of thumb is 8 – meaning you multiply …
Captivate Marks 20 Years Of Riding Elevators September 29, 2017 by Super User It’s likely Digital OOH and digital signage are seen by many as still-young industries, but there are companies that have been at it since the 1990s – including Captivate, which is marking 20 years of putting screens in elevators. Now based in New York, the company got its start in Boston in 1997, around the …
Outdoor LCD Takes A Licking And Keeps On Ticking September 29, 2017 by Super User Stumbled across this video, posted by Atlanta-based LG-MRI, very directly showing how their outdoor street furniture displays are VERY vandal-resistant. I don’t think a company can ever say vandal-proofed because one should never-underestimate the determination of malicious people to take something out … if for nothing more than giggles. This is one of LG-MRI’s guys …
16:9 Projects Podcast: Digital Signage Across A Northern City September 29, 2017 by Danica Trapara This isn’t a project that’s large in terms of pixels or screen counts; its impact is in its scale. The Canadian city of Sudbury is about a four-hour drive north of Toronto. With a population a little less than Jackson, Mississippi, it is the 7th largest municipality by area in Canada. Capital Networks has been …
OUTFRONT Wins 50,000 Screen NYC Transit Ad Deal September 28, 2017 by Super User OUTFRONT Media has won the advertising and communications concession agreements for the subways, commuter rail cars and buses, as well as billboards, owned by the New York Metropolitan Transportation Authority, otherwise known as the MTA. The long-term public-private partnership with the MTA is positioned as a way for the MTA to provide real-time and intelligent …
Women’s Lifestyle Publisher Marie Claire Opens Tech-Filled Next Big Thing Pop-up Shop In NYC September 28, 2017 by Super User In a slightly odd twist, the women’s fashion and beauty publisher Marie Claire has teamed up with Mastercard to open a pop-up shop in New York this fall, called The Next Big Thing Concept Shop because it features what’s perceived as whiz-bang interactive retailing technology. The store at 120 Wooster in Soho, open until the …
Las Vegas Start-Ups Partner On Blended Content, Ad Booking Offer September 28, 2017 by Super User A pair of Las Vegas start-ups have synced up on a blended offer that sees a creative content shop making ad space available, via the partners online ad booking platform. The idea is that Socialure does creative production and event technology for a lot of clients around Las Vegas, and while much of it is …
Ballantine’s Creates Immersive, Interactive Scotch Whisky Tasting Rooms September 28, 2017 by Super User This is a couple of years old, but the first I’ve seen of it – an interactive whisky tasting experience that blends immersive 360 projections and interactive touch screens that use optical markers on things like the bottles. It was put together in London for Ballantine’s, a Scottish distiller focused on blended whisky. The global …
Detroit Metro Airport’s DutyFree Gets The LED Halo Effect September 27, 2017 by Super User The big World Duty Free shop in the international terminal at Detroit’s main airport has added a set of displays aimed at energizing the store experience and driving sales and promotions. The showcase feature is a 3mm pitch LED halo ring hanging like a lighting fixture, the idea being the circular display is visible anywhere …
