Creative Realities Reports Q2 Results, Projects Stronger Second Half August 19, 2025 by John Berkovich Kentucky-based Creative Realities reported second-quarter revenue of $13.0 million, essentially flat compared to $13.1 million in the same period last year, but up 34 percent sequentially from Q1. The company – one of North America’s largest pure-play digital signage integrators, reported a gross profit of $5.0 million for the quarter ended June 30, 2025, down …
E Ink Brings Low-Carbon ‘Green Screens’ to the Streets August 18, 2025 by John Berkovich Cities looking to cut energy use and improve public communication are beginning to adopt e-paper displays. In Tokyo, E Ink–based signs have appeared in train stations, and Boston’s Massachusetts Bay Transportation Authority (MBTA) has also started testing e-paper-based digital signage this year. According to E Ink, replacing 100,000 printed posters with e-paper signs over five …
Tait and Google Open Feltboard to Enterprise Customers August 18, 2025 by John Berkovich Tait, the live entertainment company behind major events for artists like Taylor Swift and organizations such as Nasa, has launched Feltboard for enterprises. Built in partnership with Google, Feltboard is a cloud-based platform designed to manage, distribute, and display digital content across physical spaces, enabling the integration of multimedia experiences in live events and venues. …
Oracle of Omaha Bets on Lamar Advertising August 18, 2025 by Antonia Hamberger Warren Buffett has taken a stake in U.S. OoH media owner Lamar Advertising, through his investment firm, Berkshire Hathaway. According to Stockcircle data, Buffett acquired 1.17 million shares in the company, valued at approximately $ 144 million. This purchase gives Berkshire Hathaway, based in Omaha, Nebraska, a roughly 1.16 percent ownership of Lamar’s outstanding shares. …
When Taylor Swift Goes Orange, Brands Follow August 18, 2025 by Antonia Hamberger Did you notice the color orange unusually often last week? No? Then you’ve trained your algorithm to be remarkably resistant to pop culture – and, presumably, none of your female friends and family members are sporting colorful friendship bracelets. Whether you realized it or not, that puts you in a minority. Taylor Swift announced her …
Miraj Cinemas Revives North Delhi Landmark with New Luxury Multiplex August 15, 2025 by John Berkovich The cinematic lights are back on at one of North Delhi’s most storied addresses. Miraj Cinemas, India’s third-largest multiplex chain, has transformed the historic Akash Cinema in Azadpur into a three-screen, luxury venue that merges decades of local film history with modern moviegoing comfort. The original Akash Cinema, a 1,000-seat single-screen theater that opened in …
Digital Media Tops Half of Global Ad Spend for First Time in 2024 August 15, 2025 by John Berkovich PQ Media released its 12th Annual Edition of the Global Advertising & Marketing Spending Forecast, and the results bode well for out-of-home display technology. The comprehensive report includes econometric data and a detailed analysis of digital and traditional media spending, growth, trends, and projections by media platform across twenty countries, including China, the United States, …
Colorado Tourism Uses DooH to Bring Outdoor Scenes to Chicago Streets August 15, 2025 by John Berkovich Colorado Tourism has partnered with MMGY and Visual Feeder on a DooH campaign that projects scenic views of Colorado’s landscapes onto high-traffic windows in Chicago’s Magnificent Mile and River North districts. Using rear-projection technology, the campaign showcases a mix of static and moving images across entire blocks of vacant retail windows in downtown Chicago. This …
SNA Displays Upgrades Los Angeles’s Largest Freestanding Digital Billboards August 14, 2025 by John Berkovich SNA Displays has teamed up with the Los Angeles Football Club (LAFC) and Bank of Montreal (BMO) Stadium to retrofit the two largest freestanding LED pylons in Southern California. Dubbed The Towers, the custom multi-sided displays rise along Interstate 110, extending LAFC’s brand presence to millions of drivers each month, delivering full-motion LED visibility to …
Vistar Media Partners with Acxiom to Add Audience Data to DSP August 14, 2025 by John Berkovich Vistar Media, since January part of T-Mobile Advertising Solutions, has partnered with Acxiom, the Interpublic Group (IPG)-owned customer intelligence company, to integrate Acxiom’s consumer data into Vistar’s demand-side platform (DSP). The integration provides advertisers with access to over 500 audience segments, encompassing demographics, financial behaviors, lifestyle interests, purchase activity, and life stage indicators. The data …
