UK’s Ultrahaptics Launches Plug And Play Device For Touch-Free Interactive Screens September 18, 2018 by Super User A UK company has released a plug and play device that allows digital signage and interactive solutions companies to easily develop immersive screen projects that use haptics technology. The new STRATOS Inspire uses arrays of ultrasonic transducers to project haptic feedback directly onto users’ hands, creating the sense of touch in mid-air. Ultrahaptics’ patented technology controls …
McDonald’s Seeing 3%-3.5% Sales Bump Through Dynamic Digital Menu Displays September 18, 2018 by Super User A reader pointed me to a fascinating piece in Forbes from back in April about McDonald’s that goes into how the QSR giant is using big data and artificial intelligence (AI) to drive sales on menu boards and the self-ordering kiosks that are showing up in many stores. The piece is more than anything a round-up of …
DPAA Sets Draft Speaker List For Video Everywhere Summit In NYC Oct. 30th September 17, 2018 by Super User The Digital Place-Based Advertising Association (DPAA) has released a draft list of speakers for its annual Video Everywhere Summit in New York City, on Oct. 30th. It’s a full day of presentations and panels on “multi-screen engagement, mobile/location data and the role of DOOH advertising in today’s fast evolving media ecosystem.” This year’s speaker roster …
LED Displays As Street Lamp Digital OOH Signs September 14, 2018 by Super User I get marketing emails all day, every day, from Chinese LED manufacturers showing me their latest pots and pans – and 99% of them look pretty much the same. I thought this was different and kind of interesting, in terms of application for the digital OOH market. It’s a direct view LED sign, shaped like …
Shared Office Giant WeWork Acquires Meeting Room Signs Provider Teem September 14, 2018 by Super User Co-working space giant WeWork is getting into a very distinct, narrow part of the digital signage market, acquiring a Salt Lake City company that specializes in digital meeting room signs and the usage and optimization analytics generated by that software platform. TechCrunch is reporting that WeWork’s acquisition of Teem was done for $100 million in …
Tripleplay Using Famed Football Grounds As User Group Meet-up Site September 13, 2018 by Super User User group meetings are not something I normally write about, but the UK software provider Tripleplay has arranged for a very cool venue for its annual meet-up with end-users and partner vendors – Stamford Bridge, the home of pro football (soccer) team Chelsea FC. The central London venue is a client site. Says Tripleplay: Our engineering …
Moving LED Ball Cloud Fills Canopy At Guangzhou Airport DOOH Media Installation September 13, 2018 by Super User The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very impressive digital OOH and ambient media pieces in called Cultural Sky Plaza, located in the center of the pre-security check-in area. The idea of the main piece, it seems, is to …
DC University’s LED Scoreboard Has A Serious Oopsie September 12, 2018 by Super User Media outlets have heavily over-played this, but it is still an interesting cautionary tale that the scoreboard at the arena for a university in Washington, DC fell onto the basketball court Tuesday afternoon. The coverage tends to vaguely imply the four-sided LED board at George Washington University fell from the rafters, perhaps because that sounds …
Screenfeed Debuts Entertainment Center, For Long Dwell Time Content Needs September 12, 2018 by Super User Minneapolis-based subscription content provider Screenfeed has very cleverly pulled together a new service – called Entertainment Center – designed to serve the needs of the many, many waiting areas and lounges out there that have long dwell times and now use cable TV news channels to distract customers. “We’re very excited about this because we’ve never …
Grocer Lets Shoppers Order Fresh Veg Off Kiosk, From On-Premise Roof Garden September 12, 2018 by Super User There is endless talk in this business about connecting digital signage to customer experience, but it’s not that often that I see initiatives that get beyond those customers seeing something or other on screens. This is different. A grocer in suburban Montreal, Quebec used a touchscreen and live-cam feed from a rooftop garden to let …
