Five-Year Study Confirms Out-of-Home Advertising Outperforms Digital and CTV August 26, 2025 by John Berkovich A five-year collaboration between Clear Channel Outdoor (CCO) and Kantar has revealed that out-of-home advertising consistently outperforms digital and connected TV (CTV) in key brand metrics, establishing its role as an essential part of modern media strategies. The research – spanning thousands of measurement studies across categories using CCO’s Radarproof and Kantar’s analytics – found …
Impressions from Almo’s Annual US Sales Meeting August 26, 2025 by John Berkovich Almo Pro AV wrapped its annual National Sales Meeting with a masquerade gala that celebrated vendor partners, closing out a week themed “Mission Possible.” Held from August 11 to 14 at the Baltimore Marriott Waterfront, the event brought together employees and partners for training, inspiration, and community service. Attendees participated in educational sessions and heard …
Immersion on the Mat – this Yoga Studio Uses Edge-Blended Projections August 26, 2025 by John Berkovich Making experiences immersive is a trend that extends into any big-pocket activity one can think of – be it luxury shopping, a premium movie screening, a five-star hotel stay. In this luxury fitness club in Geneva, even the Yoga classes are made immersive through large-scale projections. The club, called Casa Boost, has transformed its Yoga …
Outfront Secures Exclusive Bay Area Deal for Super Bowl LX & 2026 World Cup August 25, 2025 by John Berkovich Outfront Media has struck an exclusive partnership with the Bay Area Host Committee to deliver large-scale advertising and experiential activations during Super Bowl LX and the 2026 World Cup, two of the biggest sporting events set to converge in the same region for the first time. The deal will give brands access to Outfront’s out-of-home …
Without Boundaries Film Festival Shines Light on Women Behind the Screens August 25, 2025 by John Berkovich Diversified, in partnership with Avixa, SVGW, and #Galsngear, has opened submissions for the Without Boundaries: A Behind the Screens Film Festival, an initiative celebrating women who drive innovation in broadcast, AV, live events, software, and digital media. Unlike traditional festivals, Without Boundaries puts the spotlight behind the scenes – from cameras and code to control …
Philips LED Wall Brings Big-Screen Analysis to FC Barcelona Training Ground August 25, 2025 by John Berkovich FC Barcelona has upgraded its Tito Vilanova training pitch with a new Philips Urban LED 7000 Series wall, delivering all-weather, high-brightness visuals to support first-team coaching and player analysis. Installed just beyond the touchline at the Ciutat Esportiva campus, the 5.5-meter x 3-meter display was supplied by PPDS and integrated by LED Dream. The project …
Op-Ed: The Dirty Secret About Compliance and Digital Signage Security August 23, 2025 by Florian Rotberg In a provocative op-ed, Screenly Co-Founder Viktor Petersson exposes a critical blind spot in digital signage security: the illusion of safety created by compliance badges like SOC 2 and ISO 27001. While these certifications do improve general IT hygiene – mandating disaster recovery plans, MFA, and device management – they often exclude the very hardware …
OOH!Media Revamps Melbourne’s ‘The Bourke’ Billboard August 22, 2025 by John Berkovich OOH!Media has unveiled a refresh of The Bourke, Melbourne’s landmark digital billboard, boosting its scale and impact in the downtown core. The six-storey display above Bourke and Swanston Streets has been raised four meters and upgraded with high-definition technology, providing improved visuals, smoother motion, and enhanced viewing angles. By swapping out the frame, the screen …
Outfront Media Names Nick Brien CEO, Adds Executives From Magnite and Netflix to Board August 22, 2025 by John Berkovich Outfront Media has named Nick Brien as Chief Executive Officer, making permanent the role he has held on an interim basis since February 2025. Brien (in the photo on the left) also remains on the company’s Board of Directors. The out-of-home media company also announced the appointments of Michael Barrett, CEO of Magnite, and Nicolle …
Intersection Launches IRLX to Drive Experiential Brand Engagement in American Cities August 22, 2025 by John Berkovich Intersection has announced the launch of IRLX, a new experiential division designed to deepen brand engagement in public spaces across major U.S. cities. Building on Intersection’s long-standing presence in major American markets, IRLX blends digital storytelling, OoH scale, and live interaction to deliver immersive campaigns that go beyond traditional advertising. The division, Intersection says, will …
