Hollywood Classic Transformed by AI for The Sphere June 23, 2025 by Antonia Hamberger This summer, the Las Vegas Sphere is running its first true Hollywood classic: the 1939 version of The Wizard of Oz. Originally shot in 4:3 format, the film has been re-created using AI to fit the Sphere’s 160,000 sq. ft. interior LED. The result is a 4D experience called “The Wizard of Oz at Sphere”. …
Samsung Launches NextGen Cinema LED Screen June 20, 2025 by Florian Rotberg Seven years ago, Samsung planned to disrupt the cinema industry with Onyx LED, the world’s first DCI-certified cinema LED display. A first step into replacing projection. But the adaption of LED in cinemas has been disappointing so far, mainly because of massive investments into technology and structural improvements in theaters. Now, Samsung is renewing its …
Airports: Breakthrough for Flip-Chip LED in DooH June 19, 2025 by Florian Rotberg Reykjavik | Iceland is booming as a tourist destination – whether it’s the Northern Lights in winter, the midnight sun and stunning landscapes in summer, or the unique mix of active volcanoes and glaciers. A record number of visitors is expected in 2025, and KEF Airport is getting ready with a major terminal expansion and …
Out of Home: Lowest CPMs and Highest Advertising Recall June 19, 2025 by Florian Rotberg A new study by financial consultancy Solomon compares the CPM and advertising impact of various media channels. According to Solomon, out-of-home is far superior to other media thanks to its comparatively low CPM and highest advertising recall.
World’s Longest Outdoor LED Lights Up by Dubai Fountains June 18, 2025 by Antonia Hamberger Last week, what might be the most ambitious LED project of the year went live in Dubai: a 418-meter-long and 3-meter-high screen along the promenade by the Dubai Fountains. Since the famous water show is being renovated this summer, an alternative attraction was needed. The result is now the longest (semi-)permanent outdoor LED installation in …
JD Sports Goes Full Vegas with Digital Overload June 18, 2025 by Antonia Hamberger JD Sports is a fashion retailer with a generally very large digital footprint in their stores. The Paris store, for instance – opened just before for the Olympics last year – could pass for a signage museum for its sheer variety of formats. But for the new Vegas flagship on the Strip, the retailer went …
Cannes Lions 2025: Kitkat and Paris Olympics Voted Outdoor Winners June 18, 2025 by invidis Redaktion Kitkat’s “Phone Break” and the Paris 2024 Olympic opening ceremony win the Outdoor Grand Prix at Cannes Lions 2025. Munich-based agency Serviceplan is among the Gold winners.
Project: Exertis Workplace Network powered by Signagelive June 18, 2025 by Florian Rotberg Exertis, one of the industry’s leading technology distributors, has announced the deployment of Signagelive as its workplace content management system. The 90 screen network has been rolled out across five office locations. Following the philosophy “Use what you sell” Exertis has chosen Signagelive as their new digital signage platform on 90 digital signage screens displays …
LG Becomes First Display Maker to Offer Managed Signage June 17, 2025 by Antonia Hamberger LG has introduced ProActive360 – which at first glance looks like a regular digital signage software solution but is actually designed as a managed services stack. The services are structured into three tiers, the baseline being device management. The second adds content support, handling the management tasks usually done in a CMS, leaving the content …
Orlando Airport’s Aging Video Walls Face a Digital Upgrade June 17, 2025 by Florian Rotberg Orlando | Orlando International Airport (MCO) has long been a pioneer in digital signage, earning its reputation as the digital flagship of U.S. airports. Now, as the first generation of video wall displays approaches the end of its lifespan, upgrades are inevitable. Large LCD video walls, once dominant, have gradually fallen out of favor, replaced …
